technology, tools and techniques to improve public engagement
DESCRIPTION
Technology, Tools and Techniques to Improve Public Engagement. ILG Webinar June 18, 2014 10:00am – 11:00am . Speakers. Moderator: Christal Love Lazard, Public Engagement Program, ILG . ILG Mission Promoting good government at the local level - PowerPoint PPT PresentationTRANSCRIPT
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Technology, Tools
and Techniques to Improve
Public EngagementILG Webinar
June 18, 2014 10:00am – 11:00am
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www.ca-ilg.org
Speakers
Consultant, Regional
Government Services
Brian Moura
Director, Common Knowledge
Susan Stuart Clark
Moderator: Christal Love Lazard, Public Engagement Program, ILG
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www.ca-ilg.org
ILG Mission• Promoting good
government at the local level
• Practical, impartial and easy-to-use materials
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www.ca-ilg.org
A Brief Overview Of Tools To Consider
Website Social Media Blogs and
e-newsletters
Local Agency TV channels
Online Surveys Open Data
Code for America
Crowdsourcing Mobile Apps
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www.ca-ilg.org
Polling Question
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CKBroadening Public Participation with Technology
Institute for Local GovernmentJune 18, 2014 Webinar
Susan Stuart Clark
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• Why broaden participation in local decision makingWhy
• What types of online decision input tools are agencies using
What
• How to implement to enhance outcomesHow
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2013 Research with CA Public Officials
City County
Public meetings are dominated by people with narrow agendas.
76% 77%
Community members have become more angry and mistrustful.
68% 78%
Testing the Waters, May 2013 report with findings from 900 California local officials.
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County Board / City Council
Planning Commission Other Boards & Commissions
Directly Affected Residents “Professional” Citizens
AdvocatesService Providers
“Quiet” Public
Staff
Experts
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Benefits of Digital Engagement
Reach more diverse
residents
More informed
participation
Invite broader range of
perspectives
Concrete data for reporting
and evaluation
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Draft Plan or Ordinance
Policy Decision
• Community Meetings & Workshops
• Online Consultation
Expand Perspectives/Options
• Public Hearings
• Council Meetings
Shared Understanding
of Key Issues
Revised Plan/
Options
Public Decision-Making Process
Review Choices/Trade-offs
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Choosing Online Engagement Tools
Inform Consult Involve Collaborate Empower
Web pages
E-notify
Videos/podcasts
Simulations
Survey/poll
Invite feedback
E-comment (& comment on others’ comments)
Ideation
Trade-offs
Mapping
Online forum
Interactive community planning
Hackathon
Ideajam
Citizens report and use data
Neighbor to neighbor apps
Purposes drive selection of tools:
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Local Government Examples
Planning/Transportation
Strategic Planning/Budgeting
Specific Policies
Quality of Life
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AMBAG Long Range Transportation Plan
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Effective Use of Online Engagement
• Define engagement purpose, how input will be used and outcomes shared
1 - Let Purpose Drive Tool
• Clarify needed staff capacities -- plus audience, outreach, information strategy
2- Understand Staffing Needs
• Announce digital interface via multiple platforms/partners; seed the conversation
3 – Outreach Strategy
• Use online setting to provide visual information, tiered for different audiences
4 – Community
Oriented Info
Adopt a “learning attitude” for continuous improvement
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Questions of Clarification?
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Improving Public Engagement
Technology, Tools & Techniques
Brian MouraLocal Government ConsultantRegional Government Services
June 18, 2014
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Improving Public Engagement
Essential part of local gov New programs &
projects Proposed developments Budget & General Plan
How do we engage public? New technologies &
tools Being “multichannel” Linking sources to
events Things you already own Working as a team
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Providing Information
Tools & Technologies City/County Web Site Document Mgmt
System City TV Channel, You
Tube Things to Consider
“Go to” place for all info
Create sections for proposals
Calendar of Meetings/Events
Post all Agendas + Materials
Meeting videos + clips
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Getting the Word Out
Tools & Technologies Email Lists Newsletters Facebook, Twitter,
Blogs Things to Consider
Notify: meetings & workshops
Inform & Tell the story Calendar of
Meetings/Events Direct public to Web
Site & Document Mgmt. for details
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Inviting Public Input & Comments
Tools & Technologies Email links &
addresses Web Survey Software Online Forums & Ideas Participatory Budgeting
Things to Consider Goal: Gather ideas &
input Email address for
comments Survey software can be
used for input forms Budget simulations –
with tech or not – can bring more input
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Emerging Technologies
Tools & Technologies Creating Apps &
Magazines Open Data & Viewers HD Video, HDR &
Beyond Things to Consider
Convert info into apps & mags
Briefing book for General Plan
Video “pops” with new tech
Open Checkbook tells public vendors paid, money spent
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www.ca-ilg.org
Questions & Answers
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www.ca-ilg.org
ILG Public Engagement and Budgeting Resources
Publications, tools and case story examples available here:http://www.ca-ilg.org/public-engagement-technology
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Thank You!The webinar recording will be
available on ILG’s website shortly
If you have additional questions please contact Melissa [email protected]