facebook engagement - simple steps to improve your page’s reach and engagement
DESCRIPTION
Our Social Media Product Manager, Jenny Glendenning recently delivered a great presentation all about Facebook Engagement.TRANSCRIPT
Facebook Engagement
Simple Steps to Improve your Page’s Reach and Engagement
Social Media
• Is SOCIAL• … it’s not a to do list.• Leads?• ROI will come from engagement, reach and
relationship building.
What is Engagement?
• Likes• Comments• Shares
What did this CO$T?
Nothing.
Bad Content
Engaging Content
Engaging Content
(Are you seeing a theme?)
• People on Facebook like to look at pictures of other people.
Put a face to your brand!
Content Strategy
• Photos• Quotes• Videos• Questions• Resources• Current events• Community events
• Engage your fans• Entertain your fans• GIVE them something
of value.
Engaging Content
Engaging Content
Posting Strategy
Content + Posting
• Schedule your content ahead of time.
Content + Posting
• Use your activity log to review what you’ve planned.
Content + Posting
• @Mention other pages or use Hashtags.
Content + Posting
• Use your Insights to figure out what worked… (and what didn’t).
• Hint: Use more of what worked.
Know Your Audience
• Who are you talking to?
Know Your Audience
• What do they LIKE?
Know Your Audience
• Really, know your audience.
Interested in a custom strategy?
Imprezzio Marketing’s SocialMe! program offers a variety of programs for businesses interested in Facebook, LinkedIn, Twitter and Google+.
Our Facebook packages include a built in advertising spend to assist your exposure and growth.
Questions? Let me know! [email protected]