cost, reach and engagement
DESCRIPTION
Presentation given at the JISC Winter Fayre in Edinburgh on 25th February 2011. The presentation looks at the growing influence of social networking sites in course and resource discovery/promotion. More information here http://mashe.hawksey.info/2011/03/value-of-recommendation/TRANSCRIPT
Cost, Reach and Engagement #jiscwf #n2
CREATE, Reach and EngageMartin Hawksey or @mhawkseye-Learning Advisor (Higher Education)
http://www.rsc-ne-scotland.ac.uk/ RSCs – Stimulating and supporting innovation in learning
Cost, Reach and Engagement
Cost, Reach and Engagement #jiscwf #n2
Slides are available from http://slidesha.re/esO0Mn
Links for this presentation are bundled at http://bit.ly/jiscwf-n2 ← case sensitive
If you are tweeting the tag is #jiscwf #n2 (also tweeting links as I go via @mhawksey)
History of web search: In the beginning …
Cost, Reach and Engagement #jiscwf #n2
First Web Server from Wikimedia Commons
Cost, Reach and Engagement #jiscwf #n2
History of web search: In the beginning …
Archie By DavidDMuir
Cost, Reach and Engagement #jiscwf #n2
Cost, Reach and Engagement #jiscwf #n2
Recommendation
Cost, Reach and Engagement #jiscwf #n2
Cost, Reach and Engagement #jiscwf #n2
Cost, Reach and Engagement #jiscwf #n2
Cost, Reach and Engagement #jiscwf #n2
Cost, Reach and Engagement #jiscwf #n2
$2.34
Cost, Reach and Engagement #jiscwf #n2
$2.34
Cost, Reach and Engagement #jiscwf #n2
$2.34
$0.90
Cost, Reach and Engagement #jiscwf #n2
$2.34
$0.90
Cost, Reach and Engagement #jiscwf #n2
$2.34
$0.90
$0.43
Cost, Reach and Engagement #jiscwf #n2
$2.34
$0.90
$0.43
Cost, Reach and Engagement #jiscwf #n2
$2.34
$0.90
$0.43
$2.52
Cost, Reach and Engagement #jiscwf #n2
$2.34
$0.90
$0.43
$2.52
Source: http://techcrunch.com/2010/10/14/eventbrite-facebook-share/
Cost, Reach and Engagement #jiscwf #n2
How can I recommend courses at your institution?
Cost, Reach and Engagement #jiscwf #n2
How can I recommend resources on your course?
Ways to enable recommendation
Drop the bit of code you need yourselfe.g. http://developers.facebook.com/docs/reference/plugins/like/
Use a share button service like ShareThis AddToAny
Promote a ‘sharing’ browser extension like Shareaholic, Mozilla Labs F1
Cost, Reach and Engagement #jiscwf #n2
Cost, Reach and Engagement #jiscwf #n2
Google Social Search
Cost, Reach and Engagement #jiscwf #n2
Thank you!
Questions?
Cost, Reach and Engagement #jiscwf #n2
@mhawksey
RSC MASHe http://bit.ly/mashe