Download - MECLABS in Five Minutes
Who we are and why we’re different in 5 minutes…
Customers are cynical
The Marketer(Company
Logic)
(Actual MECLABS Experiment)
• Customers have become cynical with our sales and marketing tactics…
The Customer(Customer
Logic)
Marketing from the bottom up
MECLABS is a research institution that exists to help companies instill customer logic and dispel company logic in the global marketplace.
Experiments to discover customer insights
MECLABS is a research institution that exists to help companies instill customer logic and dispel company logic in the global marketplace.
To accomplish that, we use the scientific method to truly discover how customers make choices.
A top-down advertising design
The Marketer(Company Logic)
(Actual MECLABS Experiment)
Company Logic
A bottom-up design
Customer Logic(Actual MECLABS
Experiment)
The result of thought-sequence optimization
Company Logic
Customer Logic(Actual MECLABS
Experiment)
1294% In ROI
Business Software Suite#1 On-Demand. 6459+ World ClientsAward-Winning Solution. Free Trialwww.XXXXXXXXXX.com/Business
54%Conversion
21%Conversion
97%Conversion
109%Conversion
31%Conversion
124%Conversion
201%Conversion
29%Conversion
15%Conversion
100%Conversion
21%Conversion137%
Conversion
63%Conversion
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Discovering how people make decisions
Business Software Suite#1 On-Demand. 6459+ World ClientsAward-Winning Solution. Free Trialwww.XXXXXXXXXX.com/Business
54%Conversion
21%Conversion
97%Conversion
109%Conversion
31%Conversion
124%Conversion
201%Conversion
29%Conversion
15%Conversion
100%Conversion
21%Conversion137%
Conversion
63%Conversion
C = 4m + 3v + 2(i-f) - 2a © ec < op < ct < lp ©
eme = rv(of+ i) – (f + a) ©
fSC = lT + dT ©
Opr > Oprn > Ocnn ©
• 20+ years in the business
• 20,000+ sales paths tested
• 1,500+ experiments validated in our lab
• 10 patented heuristics
• 45 hours of classroom education
• Upcoming master’s certificate in 2015 and a PhD program by 2017
The largest library of benchmarks & case studies
Business Software Suite#1 On-Demand. 6459+ World ClientsAward-Winning Solution. Free Trialwww.XXXXXXXXXX.com/Business
54%Conversion
21%Conversion
97%Conversion
109%Conversion
31%Conversion
124%Conversion
201%Conversion
29%Conversion
15%Conversion
100%Conversion
21%Conversion137%
Conversion
63%Conversion
Our library is growing and building on itself
MarketingExperimentsPublishes what really works in optimization.
MarketingSherpaPublishes practical case studies, research and training for marketers
MECLABSParent company. Applies all the current research to real brands and uncovers new findings in process.
Who we are and why we’re different
MECLABS is a research institution that exists to help companies instill customer logic and dispel company logic in the global marketplace.
To accomplish that, we use the scientific method to truly discover how customers make choices.
We then help companies align themselves and their products to the customer’s desires.
We work across all digital marketing channels
EMAIL SOCIAL SEARCH
Business Software Suite#1 On-Demand. 6459+ World ClientsAward-Winning Solution. Free Trialwww.XXXXXXXXXX.com/Business
104%Conversion
15%Conversion
21%Conversion
And across all platforms
34%Conversion
52%Conversion
54%Conversion
MOBILE TABLET DESKTOP
Across the customer lifecycle
1 2 3 4 5
AwarenessCustomer becomes
aware of the company/product
KnowledgeCustomer researches
and considers company/product
SelectionCustomer decides on a
product or service
PurchaseCustomer follows through with the purchase process
RetentionCustomer experiences
positive value and remains loyal
The Customer
(Actual MECLABS Experiment)
1294% In ROI
But we don’t stop with the initial improvement
. . . because the web is a living laboratory.
1294% In ROI
We apply the insight to other areas
257%
28%
The Customer(Customer
Logic)
603%
302%
451%
(Why Customers said “Yes”)
Online and offline
1294% In ROI
257%
28%
The Customer(Customer
Logic)
603%
302%
451%
Transferred Offline Direct Mail
TV
Billboards
Divisions of Labor• Strategy• Business
intelligence• Customer research• Data science• Creative design• Project
management• Software
development, integration, hosting
• Knowledge transfer
YourMarketing
Group
Fixed Fee Project(s)
Your Custom Research Lab
Our model
Knowledge and Tools• Validated test• Marketing case
studies• Patented
heuristics • Education• Test protocol• Repeatable
methodology
Example Experiment(Actual MECLABS
Experiment)
Example Experiment
548% Leads on SEO Landing Page
(Actual MECLABS Experiment)
Example Experiment
548% Leads on SEO Landing Page
(SEO Landing Page)
(Homepage)
(Why Customers said “Yes”)
Example Experiment
548% Leads on SEO Landing Page
(Actual MECLABS Experiment)
90% Leads on Homepage
(Actual MECLABS Experiment)
Example Experiment 88%
541%
The Marketer(Company
Logic)
(Actual MECLABS Experiment)
Example Experiment
88%
(Why Customers said “Yes”)
12%
The Customer(Customer
Logic)
47%
541%541%
64%
541%
1052% Total
Subscriptions
Original Page Optimized Page #1 Optimized Page #2 Optimized Page #3
Optimized Page #4
Optimized Page #5
(Actual MECLABS Experiment)
Example Experiment 88%
541%
The Customer(Customer
Logic)
1052% Subscriptions
Example Experiment(Actual MECLABS
Experiment)
300%Monthly Revenue
(Why Customers said “Yes”)
(Actual MECLABS Experiment)
Example Experiment
2 3 4 5 6 7 8 9 10 11 12 13 14 15 160
20,000
40,000
60,000
80,000
100,000
Estimated Monthly Revenue vs. Email Send Frequency
Send Frequency (sends/mo)
Estim
ated
Rev
enue
($/m
o)
300% Revenue
Weekly
Original Email Send Frequency Optimized Email Send Frequency
Experiment revealed that by sending emails every other day instead of weekly, company made three times the amount of revenue without negatively affecting unsubscribes or opens.
Three weeksTwo weeks
10 daysWeek5 Days3 Days2 Days
Full ListTest list Frequency
