Maximizing Social Mediato Get Your Next Dream Job
Kurt StollFounder and Principal Marketing Consultant
for MetaBrand Marketing
Thoughts on Social Media
• Most people think of Social Media as a means to socialize– Where I’m At– What I’m doing– What I’m thinking
• Hiring companies think of Social Media as a means to find and recruit new talent, as well as research new applicants
Do’s and Don’ts for Social Media
• Do– Use social media to let people know what you are
working on and what you’ve done– Let people know your thoughts on interesting
topics in your field– Let people know about things that you are doing
that make you unique, interesting, and someone they want to know more about
Do’s and Don’ts for Social Media
• Don’t
Do’s and Don’ts for Social Media
• Don’t
Clean up your act
• Delete old Facebook posts that you wouldn’t feel comfortable talking to someone in HR about
• Delete old Tweets that you wouldn’t feel comfortable talking to someone in HR about
• Delete Flickr and TwitPics … You Get the Picture
Leveraging
Leveraging
• Make sure that you have updated your experience on LinkedIn with all of the latest information
• Look up other LinkedIn profiles with similar terms as your experience to see how they have described their business experience and rework it to describe your work history experience
LinkedIn Applications
• Box.net– Store an MS Word version of your resume– Store other files that are part of your portfolio
LinkedIn Applications
• SlideShare– Host any presentations you have given (like this
one)
LinkedIn Applications
• TripIt– Share any interesting Business Trips (or otherwise)
that you have been on or are going on.
LinkedIn Discussion Groups
• Participate in LinkedIn Discussion Groups• Join groups that are affiliated with your
profession– Try Joining AITP Houston (hint, hint)
• Pose questions• Answer questions and participate in
discussions
LinkedIn Recommendations
• Get Recommendations for previous work– Get at least 3
• Don’t be afraid to solicit recommendations– Best time to ask is right after you do a good job on
a project or deliverable– “If you thought I did a good job, can you provide a
recommendation for me on LinkedIn?”• Giving someone else a good recommendation
increases your odds of getting one in return
“Be Findable” on LinkedIn
• Figure out what you want to be known for– Think up terms that describe this– Include those terms in your ‘Headline’ and your
‘Summary’
“Be Findable” on LinkedIn
• Drive searches to your LinkedIn page– Search NetworkSolutions.com or GoDaddy.com
for those terms as URLs– Register those URLs– Redirect them to your LinkedIn page
Start a Blog• Where– Wordpress.com– Blogger.com– Tumblr.com
• What– Talk about what you are doing that is interesting– Talk about your thoughts on issues in your industry
• How– Link your Blog to Social Media Services like Flickr, Twitter,
Facebook, & LinkedIn– Post once, update many
Personal Business Cards
• Use all of the available space on the card• Front
What You Do
Links
Contact Info
Picture (optional)
Personal Business Cards
• Use all of the available space on the card• Back
Experience summary
LinkedIn Link
Personal Business Cards
• Use all of the available space on the card• Use a good business card service– Vista Print (vistaprint.com)– Moo Cards (us.moo.com)– Shinebox (shineboxprint.com)
Questions
Follow Me
• Email: [email protected]• Web: http://www.metabrand.me• Blog: http://www.metabrand.me/blog
• Twitter: @kurtstoll• Facebook: facebook.com/kurtstoll• LinkedIn: linkedin.com/in/kurtstoll