MARKETING TODAY AND TOMORROW

Chapter 1

Marketing Video (Our Semester in a 6 minute video)

Movie Questions Marketing is: (short version)

______________________ _________________________________________ Who is the guiding light of your business

philosophy? ____________________ S___________ W__________ O___________ T____________

Goals Understand the importance of studying marketing Explain what marketing is and describe important

marketing functions Marketing is analyzing and satisfying consumer needs

Explain why businesses need marketing Describe the functions of business Define the marketing concept Determine how the marketing concept is

implemented Describe how businesses approach marketing

differently today than they did in the past How is marketing changing business

Why Study Marketing? Marketing plays an important role in

business operations It is essential to the success of

manufacturers, retailers, government agencies, hospitals, law offices, schools, and churches

All marketing activities should be directly related to the needs of customers.