Leicester Mercury

Product Information

1

Key information

• At the heart of all local trade the Leicester Mercury is the connector between local consumers and businesses

• Broad range of supplements, including Business, More Jobs, More Motors, More Homes and the Week

• At the heart of the local community for over 130 years, making it the oldest, most trusted media in the local area

• Committed to serving our community by providing powerful news coverage, exclusive major stories, and campaigning on issues that impact upon our readers and their lives

• Provides local businesses with a responsive advertising platform, which reaches a wide audience

Product Information

Publication Day:Monday – Saturday

Frequency:Daily

Cover Price:Mon-Fri: 40p

Sat: 60p

Circulation Area:Leicestershire

Circulation:48,457 (99.1% paid)

(ABC Jul-Dec 2011)

Readership:172,011

(JICREG Apr 2012)

2

Consumer engagement

• The Mercury is read by 378,424 people across the week1

• The Mercury is read by more people than any single national daily newspaper2

• 57% of local people who believe what is in their local paper more than national newspapers are Mercury readers2

• 6 out of 10 people who believe that advertising helps them make the best purchases are weekly readers of the Mercury2

• 27% of Mercury readers admit to having expensive tastes2

Source: 1. Jicreg April 2012 2. NML audience research 2010 (Kantar Media Readership Survey) & TGI (TGI GB 2010 Q1 Double base, Oct 2007 - Sep 2009)Base: Adults 16+ in Mercury research area (601) 3

Profile of readers by demographic

Male Female 16-24 25-34 35-44 45-54 55-64 65-74 75+ AB C1 C2 DE

55%

45%

15% 16%

9%

18%16%

14%12%

18%

28% 27% 28%

Source: NML audience research 2009 (Kantar Media Readership Survey) Base: Adults 16+ in Mercury research area (601)

The Mercury is read across all demographics

4

Reach by demographic

Total Male Female 16-24 25-34 35-44 45-54 55-64 65-74 75+ ABC1 C2DE

26%30%

23% 22%27%

14%

29% 31%

38%35%

24%29%

60%66%

53%

71%65%

58% 56%

48%54%

60%

53%

67%

AIR 1+ a week

Source: NML audience research 2009 (Kantar Media Readership Survey) Base: Adults 16+ in Mercury research area (601) 5

Coverage

6

Mail

Product Information

Key information

Product Info

Publication Day: Thursday

Frequency: Weekly

Cover Price:Free

Circulation Area:Leicester, Oadby, Wigston, Ashby,

Coalville

Circulation: Leicester Mail Group: 85,8261

Leicester 63,5241

Ashby 7,4291

Coalville 14,8731

Readership:Full Group: 89,860

( Publisher statement based on JICREG 1.047 RPC)

• 4 editions:– Leicester, Oadby & Wigston– Ashby– Coalville

• Lively mix of local news, events and sport

• All the latest from the world of celebrities, science and medicine, TV highlights, puzzles, and local jobs and motors guides

• Published every Thursday

Source: 1. Publishers statement June 2012, (latest ABC July - Dec2011 106,229 100% free, Leicester 63,524, Ashby 7,429 Coalville 14,7873 Loughborough and Charnwood 20,403)

Profile of readers

Male Female 16-24 25-34 35-44 45-54 55-64 65-74 75+ AB C1 C2 DE

40%

60%

6%10%

28%

16% 15%17%

10%

22%25% 24%

28%

Source: NML audience research 2010 (Kantar Media Readership Survey) Base: Adults 16+ in Mail research area (86)

Distribution area

Key Information

Product Info

Publication Day: Monday to Friday

Frequency: Daily

Cover Price:Free

Distribution Area:Derbyshire, Nottinghamshire

and Leicestershire

Distribution (East Midlands):40,979

(ABC April 2012)

Readership (East Midlands):100,000

(Kantar Media 2010)

• Concise, informative, sound-bites

• Local content – Metro Life

• Mix of news, features and entertainment

• Metro provides an excellent medium for capturing the attention early in the day of potential job-seekers, house-hunters, car buyers and investors

11

Key information

• The number one local website for local and regional news, sport, entertainments and classifieds

• The local choice for motors, property and jobs with direct access to jobsite.co.uk, FindaProperty.com and motors.co.uk

• Provides an unrivalled local audience reach for advertisers to target local consumers

• The site offers a number of advertising opportunities, from front-page impact advertisements to banners, videos around the various sections of the site

12

Product Information

Visitors:510,239

(Adobe May 2012)

Visits:799,619

(Adobe May 2012)

Page Views:4,969,887

(Adobe May 2012)

Leicestershire and Rutland Life

• Compelling interviews with the stars of Leicestershire,

whether on TV or down your street

• Ideas on homes, fashion, beauty, fitness, food, travel, motoring and leisure

• High quality design, writing and photography

• Delivered directly into affluent homes and the hands of your customers

• Copies also available through venues and retailers

Product Information

Frequency:Monthly

Cover Price:£2.95 (where sold)

Circulation Area:Leicestershire

Circulation:10,000

(Publisher’s Statement)

Leicestershire Life coverage

Distribution 10,000