Download - Kate Frost Inc & Comcast Sarasota Digital Presentation

Copyright 2012 © Kain Automotive Inc.

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ABOUTKate Frost

Facebook.com/katefrostinc

Twitter.com/katefrost_inc

YouTube.com/katefrostinc

LinkedIn.com/katefrostinc

Phone/Text: [email protected]

#KateFrostInc


TAKE AWAYS

#Trending – Cover the most significant changes impacting consumer behavior and purchasing.

Digital Approach – How is digital advertising impacting budgets and allocation of ad dollars.

What’s Next – A look in to the future and predictions about what’s on the horizon.


FREE copy at www.ZeroMomentofTruth.com

http://www.thinkwithgoogle.com/research-studies/zero-moment-of-truth.html


THE SALES FUNNELISN’T REALLY A FUNNEL ANYMORE


WHERESHOULD YOU BE?


“Digital marketing is the most important form of advertising

and should be treated as such.”-Kate Frost


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9 months to reach 100 million users

YEARS TO REACH

RADIO 38 years

TV 13 years

INTERNET 4 years

50 MILLION USERS


For a complete guide and source list visit moz.com


Media Mix Station/Publication/Description New UsedMail Blasts AAG Animation Software $470

650,000 Trade In e-mail blast $400$870 $0

Print Bill Board Millenia Location $1,444

Sub-total Print $1,444 $0

Other Charges Disney Magazine Months $660

Water Mark Magazine ends Dec 14 $440

Sub-total Electronic $1,100 $0

Digital Social Media $300 $300

Auto Alert $1,334

Auto Trader $500 $2,348

Automotive solutions $728

AVA $1,300

Call source $499

Car Fax $500

Car Gurus $750Cars.com $1,425Dealer Rater $239Dealereprocess Website $648 $648Edmunds .com $311E-Lead Prospect Follow up calls $500 $500E-lead Virtual BDC call center $850Get Auto App $159

- Infiniti 3rd party $1,487Intice, (plus re-targeting) $1,400PPC Marketing Gotcha $5,000 $2,000


Peter Shankmanfacebook.com/petershankman

Download - Kate Frost Inc & Comcast Sarasota Digital Presentation

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