kate frost inc & comcast sarasota digital presentation
DESCRIPTION
Kate Frost presents the state of the digital union to Comcast reps in Sarasota, FL. Highlights include ZMOT review, consumer behavior and how it's changed, automotive dealerships approach to digital marketing and predictions for the future. To learn more visit www.katefrostinc.comTRANSCRIPT
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Copyright 2012 © Kain Automotive Inc.
ABOUTKate Frost
Facebook.com/katefrostinc
Twitter.com/katefrost_inc
YouTube.com/katefrostinc
LinkedIn.com/katefrostinc
Phone/Text: [email protected]
#KateFrostInc
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TAKE AWAYS
#Trending – Cover the most significant changes impacting consumer behavior and purchasing.
Digital Approach – How is digital advertising impacting budgets and allocation of ad dollars.
What’s Next – A look in to the future and predictions about what’s on the horizon.
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Copyright 2012 © Kain Automotive Inc.
Copyright 2012 © Kain Automotive Inc.
FREE copy at www.ZeroMomentofTruth.com
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THE SALES FUNNELISN’T REALLY A FUNNEL ANYMORE
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WHERESHOULD YOU BE?
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“Digital marketing is the most important form of advertising
and should be treated as such.”-Kate Frost
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Copyright 2012 © Kain Automotive Inc.
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Copyright 2012 © Kain Automotive Inc.
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Copyright 2012 © Kain Automotive Inc.
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Copyright 2012 © Kain Automotive Inc.
Copyright 2012 © Kain Automotive Inc.
9 months to reach 100 million users
YEARS TO REACH
RADIO 38 years
TV 13 years
INTERNET 4 years
50 MILLION USERS
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For a complete guide and source list visit moz.com
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Copyright 2012 © Kain Automotive Inc.
Media Mix Station/Publication/Description New UsedMail Blasts AAG Animation Software $470
650,000 Trade In e-mail blast $400$870 $0
Print Bill Board Millenia Location $1,444
Sub-total Print $1,444 $0
Other Charges Disney Magazine Months $660
Water Mark Magazine ends Dec 14 $440
Sub-total Electronic $1,100 $0
Digital Social Media $300 $300
Auto Alert $1,334
Auto Trader $500 $2,348
Automotive solutions $728
AVA $1,300
Call source $499
Car Fax $500
Car Gurus $750Cars.com $1,425Dealer Rater $239Dealereprocess Website $648 $648Edmunds .com $311E-Lead Prospect Follow up calls $500 $500E-lead Virtual BDC call center $850Get Auto App $159
- Infiniti 3rd party $1,487Intice, (plus re-targeting) $1,400PPC Marketing Gotcha $5,000 $2,000
Copyright 2012 © Kain Automotive Inc.
Copyright 2012 © Kain Automotive Inc.
Copyright 2012 © Kain Automotive Inc.
Copyright 2012 © Kain Automotive Inc.
Copyright 2012 © Kain Automotive Inc.
Copyright 2012 © Kain Automotive Inc.
Copyright 2012 © Kain Automotive Inc.
Peter Shankmanfacebook.com/petershankman
Copyright 2012 © Kain Automotive Inc.