Jump Start Your Social Media Efforts in 60 Minutes Per Day or

Less!

Presenters:Christopher Bell, Good Counsel HomesMark Loux, Douglas Shaw & Associates

WHAT SOCIAL MEDIA SITES ARE YOU

CURRENTLY USING?

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WHAT ARE YOU STRUGGLING WITH

MOST IN MAXIMIZING YOUR SOCIAL MEDIA

EFFORTS?

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WHAT DO YOU HOPE TO TAKE HOME FROM

THIS SESSION?

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MESSAGING PYRAMID

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Strategic Overview• Content: Create compelling content that people

want to relate to• Connection: Develop Relationships with potential

supporters, volunteers, brand ambassadors• Conversation: Facilitate ongoing conversation• Conversion: Deliver clear and impactful calls to

action and increase conversion from marketing messages

• Consistency: This isn’t a one time effort

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DO YOU HAVE SOMETHING RELEVANT TO SAY?

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IT’S ONLY “JUNK” IF IT’S IRRELEVANT TO ME.

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IMPROVING CONVERSATION In most messaging there aren’t relevant calls

to action. Meaning, there’s nothing I can do right now. This presents a problem when people are prime for the next thing and there’s no clear pathway.

Establishing the four c’s is all about conversion and turning the crank (Consistency)

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Consistency

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Improving Consistency• Build Relationships• Don’t Disappear• Get Feedback• Look for other meaningful ways to connect• Don’t tell competing stories• Become a great storyteller

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Joining

Listening

Sharing

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Any tools available to help us listen and

communicate?

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Truths about Social Media1. While the actual out-of-pocket costs are low,

if you want to make an impression and move opinion you have to invest time.

2. Your reward is correlated to the time you invest.

3. If you aren’t creating conversations, you’re just noise in the marketplace.

4. Social Media is mobile!

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Truths about Social Media5. We can easily get hung up on the tools and

apps and lose focus on the message.6. Each Social Media site has its strengths and

weaknesses. Maximize the strengths!7. You don’t need an active profile on every

Social Media site. Focus.8. We need to learn the act of selflessness if

we’re going to get good.

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Truths about Social Media9. It’s not complicated.

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PUTTING THEORY INTO PRACTICEA Practical Case Study

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GOOD COUNSEL IN SOCIAL MEDIAA Practical Case Study

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QUESTIONS?

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Contact Us:

Mark LouxSr. Vice President Strategy & AnalyticsDouglas Shaw & Associates1717 Park St., Suite 300Naperville, IL 60563

www.DouglasShaw.com(630) 901-2291

@MARKL44

Christopher BellExecutive DirectorGood Counsel HomesP.O. Box 6068Hoboken, NJ 07030

www.goodcounselhomes.org (201) 795-0637

@GoodCounselOrg

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