Download - Innovation and Creativity Audit
Felix Zappe02.05.202
3Kurs: Thema | Fakultät | Institution
DisclaimerConducting an Innovation and Creativity Audit
as held in IOT 5029 – Innovation in organisations
at the Edward de Bono Institute
on 10th January 2017
02.05.2023
IOT 5029: Innovation in organisations: Innovation & creativity audit at MFCCEdward de Bono Institute | University of Malta
Disclaimer
2
Four pillars of an Innovation and Creativity Audit
Innovation Strategy• Status of innovation throughout the
company• Capability to react to market changes
Creativity & Idea Formation• Creative potential of the employees• Creativity fostering working routines
Innovation Process• Innovation management routine• Innovation management assessment
Organizational Culture• team values and encouragement• Knowledge transfer
02.05.2023
IOT 5029: Innovation in organisations: Innovation & creativity audit at MFCCEdward de Bono Institute | University of Malta
Disclaimer
3
The auditing questions within the pillars
Innovation Strategy• What do you understand by innovation?• Is innovation an essential feature of your corporate strategy?• Is the innovation approach understood throughout your company?• How responsive and agile is the organization in regard to the
environment?• When you implement innovations, how do you commercialize them,
especially in respect of channels, staff, incentives and business value?
Back-Up:• Are you aware of your competitors’ actions in the market?• Are you part of any networks etc. that foster innovation or help you
to react or even shape the market?• Is your innovational effort also financially backed up?
Creativity & Idea Formation• How do you manage feedback from your employees?• Do you foster feedback & ideas from all employees across all
different levels of hierarchy and from your stakeholders, respectively?
• Do you consider your staff creatively gifted and Is that a top trait you look for in an employee?
• In your daily work, how do you implement, conduct, teach and assess creativity?
Back-Up:• How do you assess the creative capability of the team needed in a
given situation and how do you ensure your team matches this?• How does your talent management work?• How do you ensure a good innovation context? Is it important?• Do you use innovation techniques and tools? How do you collect,
apply and assess them?
Innovation Process• By what criteria do you select ideas?• Do you support innovation throughout your company?• Do you use any metrics to determine the success or current state of a
project in your innovation process?• How do your stakeholders react to your innovation efforts?• Is there a project review mechanism?
Back-Up:• Do you have a standardized innovation process (e.g. funnel /
stagegate)?• Do you ensure participation of all stakeholders and especially the
idea givers of the innovation process?• Is leadership needed within the process? Which skills are the most
important ones and how do you recognize and foster them?
Organizational Culture• Are there distinct corporate or team values? Where do they derive
from and are they respected by all individuals? • How do teams work within the company? Are thy competitive /
cooperative?• To what extent is knowledge transfer necessary for your company,
how is it managed, valued and done?• How are innovators encouraged, enabled and rewarded?
Back-Up:• Do you consider your team open, committed and enthusiastic?• Do you foster teambuilding, leadership & organizational culture?• Are organization representatives enablers of innovation? • How does your knowledge transfer infrastructure look like?• In terms of hierarchy, team coordination, communication & decision
making how would you describe the company?• What main tools for a better working environment do you use?
02.05.2023
IOT 5029: Innovation in organisations: Innovation & creativity audit at MFCCEdward de Bono Institute | University of Malta
Disclaimer
4
The theoretical background of the Innovation and Creativity Audit
Mediterranean Innovation Alliance: Handbook on Innovation Audit
Cooper & Mills: Innovation Diamond
McKinsey: 7 S Framework
Mobbs: Innovation for Growth Audit
02.05.2023
IOT 5029: Innovation in organisations: Innovation & creativity audit at MFCCEdward de Bono Institute | University of Malta
Disclaimer
Cooper, R. G. and Mills, M., 2005. Succeeding at new product the P&G way: A key element is the ‘Innovation Diamond’. PDMA Visions, 29 (4), pp. 9-13.
Mediterranean Innovation Alliance, 2008. Handbook on Innovation Audit. [pdf] Medinnoall. Available at: http://www.medinnoall.eu/sites/medinnoall.eu/files/Handbook%20on%20Innovation%20Audit%20(web).pdf [Accessed 3 January 2017].
Mobbs, C. W., 2011. What are Innovation Audits. [pdf] Innovation for Growth. Available at: http://www.innovationforgrowth.co.uk/resources/What-are-innovation-audits.pdf [Accessed 3 January 2017].
Waterman, R. H., Peters, T. J. and Phillips, J. R., 1980. Structure is not organization. McKinsey Quarterly, in-house journal. New York: McKinsey & Co.
References