Felix Zappe02.05.202

3Kurs: Thema | Fakultät | Institution

DisclaimerConducting an Innovation and Creativity Audit

as held in IOT 5029 – Innovation in organisations

at the Edward de Bono Institute

on 10th January 2017

02.05.2023

IOT 5029: Innovation in organisations: Innovation & creativity audit at MFCCEdward de Bono Institute | University of Malta

Disclaimer

2

Four pillars of an Innovation and Creativity Audit

Innovation Strategy• Status of innovation throughout the

company• Capability to react to market changes

Creativity & Idea Formation• Creative potential of the employees• Creativity fostering working routines

Innovation Process• Innovation management routine• Innovation management assessment

Organizational Culture• team values and encouragement• Knowledge transfer

02.05.2023

IOT 5029: Innovation in organisations: Innovation & creativity audit at MFCCEdward de Bono Institute | University of Malta

Disclaimer

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The auditing questions within the pillars

Innovation Strategy• What do you understand by innovation?• Is innovation an essential feature of your corporate strategy?• Is the innovation approach understood throughout your company?• How responsive and agile is the organization in regard to the

environment?• When you implement innovations, how do you commercialize them,

especially in respect of channels, staff, incentives and business value?

Back-Up:• Are you aware of your competitors’ actions in the market?• Are you part of any networks etc. that foster innovation or help you

to react or even shape the market?• Is your innovational effort also financially backed up?

Creativity & Idea Formation• How do you manage feedback from your employees?• Do you foster feedback & ideas from all employees across all

different levels of hierarchy and from your stakeholders, respectively?

• Do you consider your staff creatively gifted and Is that a top trait you look for in an employee?

• In your daily work, how do you implement, conduct, teach and assess creativity?

Back-Up:• How do you assess the creative capability of the team needed in a

given situation and how do you ensure your team matches this?• How does your talent management work?• How do you ensure a good innovation context? Is it important?• Do you use innovation techniques and tools? How do you collect,

apply and assess them?

Innovation Process• By what criteria do you select ideas?• Do you support innovation throughout your company?• Do you use any metrics to determine the success or current state of a

project in your innovation process?• How do your stakeholders react to your innovation efforts?• Is there a project review mechanism?

Back-Up:• Do you have a standardized innovation process (e.g. funnel /

stagegate)?• Do you ensure participation of all stakeholders and especially the

idea givers of the innovation process?• Is leadership needed within the process? Which skills are the most

important ones and how do you recognize and foster them?

Organizational Culture• Are there distinct corporate or team values? Where do they derive

from and are they respected by all individuals? • How do teams work within the company? Are thy competitive /

cooperative?• To what extent is knowledge transfer necessary for your company,

how is it managed, valued and done?• How are innovators encouraged, enabled and rewarded?

Back-Up:• Do you consider your team open, committed and enthusiastic?• Do you foster teambuilding, leadership & organizational culture?• Are organization representatives enablers of innovation? • How does your knowledge transfer infrastructure look like?• In terms of hierarchy, team coordination, communication & decision

making how would you describe the company?• What main tools for a better working environment do you use?

02.05.2023

IOT 5029: Innovation in organisations: Innovation & creativity audit at MFCCEdward de Bono Institute | University of Malta

Disclaimer

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The theoretical background of the Innovation and Creativity Audit

Mediterranean Innovation Alliance: Handbook on Innovation Audit

Cooper & Mills: Innovation Diamond

McKinsey: 7 S Framework

Mobbs: Innovation for Growth Audit

02.05.2023

IOT 5029: Innovation in organisations: Innovation & creativity audit at MFCCEdward de Bono Institute | University of Malta

Disclaimer

Cooper, R. G. and Mills, M., 2005. Succeeding at new product the P&G way: A key element is the ‘Innovation Diamond’. PDMA Visions, 29 (4), pp. 9-13.

Mediterranean Innovation Alliance, 2008. Handbook on Innovation Audit. [pdf] Medinnoall. Available at: http://www.medinnoall.eu/sites/medinnoall.eu/files/Handbook%20on%20Innovation%20Audit%20(web).pdf [Accessed 3 January 2017].

Mobbs, C. W., 2011. What are Innovation Audits. [pdf] Innovation for Growth. Available at: http://www.innovationforgrowth.co.uk/resources/What-are-innovation-audits.pdf [Accessed 3 January 2017].

Waterman, R. H., Peters, T. J. and Phillips, J. R., 1980. Structure is not organization. McKinsey Quarterly, in-house journal. New York: McKinsey & Co.

References