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Identity Guidelines
11/2014
NATE Identity Guidelines
As the nation’s largest non-profit certification organization for heating, ventilation, air conditioning and refrigeration technicians, North American Technician Excellence (NATE) has been recognized for quality since 1997. The NATE logo is a visual representation of our brand, and as a certification organization, proper usage is key to increasing awareness for what we do: Certifying the finest in HVACR.
Our brand reaches a broad range of audiences — contractors, manufacturers, technicians, testing organizations, training partners and utilities — and our logo can be used in an array of applications, from print advertising and collateral to clothing and Web sites. As a result, these guidelines have been created for all of our stakeholders to best leverage (and protect) the NATE brand through correct and consistent logo usage.
If you have any questions about using the NATE logo, please reference the Questions section of these guidelines.
Leveraging and Protecting the NATE Brand
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NATE Identity Guidelines
The Basic NATE Logo is used when identifying North American Technician Excellence (NATE) and is available in two formats: the 3D Preferred Logo and the 2D Limited-Color Logo. While these logos are intended primarily for NATE, variations for our industry partners have been made available and are discussed later in these guidelines.
The Basic NATE Logo
3D PREFERRED LOGO
This is the preferred NATE logo format and is recommended for a broad range of media, from four-color and grayscale printing to online applications. Available in JPEG and EPS formats.
2D LIMITED-COLOR LOGO
While use of the 3D format is preferred, there may be instances when four-color or halftone printing is not an option. In such instances, the 2D Limited-Color Logo may be used. Available in EPS formats.
NATE_3D_CMYK.epsNATE_3D_CMYK.jpg
NO
RTH
AM
ERICAN TECHNICIAN EXCELLENC
E
CERTIFYING THE FINEST IN H
VACR
NATE_2D_268_114.eps
NATE_3D_K.epsNATE_3D_K.jpg
NO
RTH
AM
ERICAN TECHNICIAN EXCELLENC
E
CERTIFYING THE FINEST IN H
VACR
NATE_2D_268.eps
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NATE Identity GuidelinesMinimum Size/Clear Space
MINIMUM CLEAR SPACE
The recommended clear space on all sides of the logo should be no less than the width of the “N” in “NATE.” Text, other logos, complicated background images and the outer edges of the document must not intrude into the clear space. See Incorrect Usage for an example.
MINIMUM SIZE
For the purpose of readability, the NATE logo should never be reproduced smaller than 1/2" in height and width.
1x
1x
1/2"
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NATE Identity Guidelines
The integrity and value of the NATE logo relies upon strict adherence to the standards set forth in these guidelines. The following are examples of how NOT to use the logo and are prohibited. Page 14 offers NATE marketing contact information if you have any concerns about logo usage.
Incorrect Usage
NEVER show the logo without the outer type.
DO NOT surround logo with a border.
DO NOT alter the logo colors.
DO NOT skew or stretch the logo.
DO NOT display the logo at less than 100% opacity.
DO NOT crop the logo.
DO NOT add any other positioning lines, taglines or slogans.
DO NOT place the logo within any additional graphic device.
DO NOT place logo on a background color that makes readability difficult.
Certified Technician
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NATE Identity GuidelinesBase Color Builds
The NATE logo is based upon the following colors:
Nate Purple
PMS 268cmyk: 82/100/0/12rgb: 79/38/131hex: 4F2683
Nate Yellow
PMS 114cmyk: 0/8/73/0rgb: 255/227/99hex: FFE363
Nate Black
Pantone Blackcmyk: 0/0/0/100rgb: 0/0/0hex: 000000
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NATE Identity Guidelines
The choice of typeface influences the voice, personality and character of NATE and must be flexible enough to support the needs of a diverse set of design requirements. To support our brand vision, we have selected Univers as the primary font family for content stylization in our marketing communications materials.
Associated Fonts
NATE Logo Font
Myriad Roman is used exclusively within the NATE logo and is generally not utilized for any other purpose in NATE marketing communications materials.
Myriad Roman
Primary Font
With a variety of widths and weights, Univers is available for license on both Mac and PC platforms. In situations where Univers cannot be used — such as on a Web site — Arial, Helvetica or a similar sans- serif font may be substituted.
Univers Light 45
Univers Light Oblique
Univers 55
Univers Oblique
Unvers Bold 65
Univers Bold Oblique
Univers Black 75
Univers Black Oblique
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.
Secondary Font
Condensed and extended versions of Univers are available, but use of the primary font is preferable.
Univers Condensed 57
Univers Condensed Oblique
Univers Condensed Bold 67
Univer Condensed Bold Oblique
Univers Ext 53
Univers Ext Oblique
Univers Bold Ext 63
Univers Bold Ext Oblique
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz1234567890Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.
For use of NATE logos, fill out the Permission Request Form.
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NATE Identity Guidelines
Multiple trade audiences use the NATE logo — from contractors and manufacturers to training partners, testing facilities and utility companies. In order to best support each NATE industry partner, individual logos have been created with targeted messaging that supports each organization. The following pages illustrate the proper usage and available formats for each partner group.
The NATE Logo for Industry Partners
Proctors/Testing Facilities
Training Partners
Manufacturers
Utilities
Contractors
Logos displayed on background color for visual reference only.
Logos displayed on background color for visual reference only.
MINIMUM SIZE REQUIREMENTS
The partner logo should never be reproduced smaller than the dimensions shown here. The white rectangular box is part of the partner logo and must always be included. Ample space should be given around all edges of the logo when placed in a layout.
VERTICAL Configuration
VERTICAL Configuration
HORIZONTAL Configuration
HORIZONTAL Configuration
1/2"
3/4"1/2"
1"
NAT_TEST_2Dh_268.eps
NAT_TEST_2Dh_268_114.eps
NAT_TEST_2Dv_268.epsNAT_TEST_2Dv_268_114.eps
A P PROV ED
TESTINGFACILITY
NAT_TEST_3Dh_k.epsNAT_TEST_3Dh_k.jpg
NAT_TEST_3Dh_cmyk.epsNAT_TEST_3Dh_cmyk.jpg
NAT_TEST_3Dv_k.epsNAT_TEST_3Dv_k.jpg
NAT_TEST_3Dv_cmyk.epsNAT_TEST_3Dv_cmyk.jpg
NATE Identity Guidelines
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2D LIMITED-COLOR LOGO
While use of the 3D format is preferred, there may be instances when four-color or halftone printing is not an option. In such instances, the 2D Limited-Color Logo may be used. Available in EPS formats.
3D PREFERRED LOGO
This is the preferred NATE Proctors/Testing Facilities partner logo format and is recommended for a broad range of media, from four-color and grayscale printing to online applications. Available in JPEG and EPS formats.
NATE Partner Logos: PROCTORS/TESTING FACILITIES
Logos displayed on background color for visual reference only.
Logos displayed on background color for visual reference only.
MINIMUM SIZE REQUIREMENTS
The partner logo should never be reproduced smaller than the dimensions shown here. The white rectangular box is part of the partner logo and must always be included. Ample space should be given around all edges of the logo when placed in a layout.
VERTICAL Configuration
VERTICAL Configuration
HORIZONTAL Configuration
HORIZONTAL Configuration
1/2"
3/4"1/2"
1"
NAT_TRNG_2Dh_268.eps
NAT_TRNG_2Dh_268_114.eps
NAT_TRNG_2Dv_268.epsNAT_TRNG_2Dv_268_114.eps
NAT_TRNG_3Dh_k.epsNAT_TRNG_3Dh_k.jpg
NAT_TRNG_3Dh_cmyk.epsNAT_TRNG_3Dh_cmyk.jpg
NAT_TRNG_3Dv_k.epsNAT_TRNG_3Dv_k.jpg
NAT_TRNG_3Dv_cmyk.epsNAT_TRNG_3Dv_cmyk.jpg
NATE Identity Guidelines
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2D LIMITED-COLOR LOGO
While use of the 3D format is preferred, there may be instances when four-color or halftone printing is not an option. In such instances, the 2D Limited-Color Logo may be used. Available in EPS formats.
3D PREFERRED LOGO
This is the preferred Training partner logo format and is recommended for a broad range of media, from four-color and grayscale printing to online applications. Available in JPEG and EPS formats.
NATE Partner Logos: TRAINING PARTNERS
Logos displayed on background color for visual reference only.
Logos displayed on background color for visual reference only.
MINIMUM SIZE REQUIREMENTS
The partner logo should never be reproduced smaller than the dimensions shown here. The white rectangular box is part of the partner logo and must always be included. Ample space should be given around all edges of the logo when placed in a layout.
VERTICAL Configuration
VERTICAL Configuration
HORIZONTAL Configuration
HORIZONTAL Configuration
1/2"
3/4"1/2"
1"
NAT_MANF_3Dh_k.epsNAT_MANF_3Dh_k.jpg
NAT_MANF_2Dh_268.eps
NAT_MANF_2Dh_268_114.eps
NAT_MANF_2Dv_268.eps
W E E N C O U R AGE
NATECERTIFICATION
NAT_MANF_2Dv_268_114.eps
W E E N C O U R AGE
NATECERTIFICATION
NAT_MANF_3Dh_cmyk.epsNAT_MANF_3Dh_cmyk.jpg
NAT_MANF_3Dv_k.epsNAT_MANF_3Dv_k.jpg
NAT_MANF_3Dv_cmyk.epsNAT_MANF_3Dv_cmyk.jpg
NATE Identity Guidelines
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2D LIMITED-COLOR LOGO
While use of the 3D format is preferred, there may be instances when four-color or halftone printing is not an option. In such instances, the 2D Limited-Color Logo may be used. Available in EPS formats.
3D PREFERRED LOGO
This is the preferred Manufacturer partner logo format and is recommended for a broad range of media, from four-color and grayscale printing to online applications. Available in JPEG and EPS formats.
NATE Partner Logos: MANUFACTURERS
Logos displayed on background color for visual reference only.
Logos displayed on background color for visual reference only.
MINIMUM SIZE REQUIREMENTS
The partner logo should never be reproduced smaller than the dimensions shown here. The white rectangular box is part of the partner logo and must always be included. Ample space should be given around all edges of the logo when placed in a layout.
VERTICAL Configuration
VERTICAL Configuration
HORIZONTAL Configuration
HORIZONTAL Configuration
1/2"
3/4"1/2"
1"W E R EC OM M E ND
NATE-CERTIFIED TECHNICIANS
W e R ec om mend
NATE-CErTifiEd TEChNiCiANs
NAT_UTIL_2Dh_268.eps
NAT_UTIL_2Dh_268_114.eps
NAT_UTIL_2Dv_268.eps
W E R E C O M M E ND
NATE-CERTIFIEDTECHNICIANS
NAT_UTIL_2Dv_268_114.eps
W E R E C O M M E ND
NATE-CERTIFIEDTECHNICIANS
NAT_UTIL_3Dh_k.epsNAT_UTIL_3Dh_k.jpg
NAT_UTIL_3Dh_cmyk.epsNAT_UTIL_3Dh_cmyk.jpg
NAT_UTIL_3Dv_k.epsNAT_UTIL_3Dv_k.jpg
NAT_UTIL_3Dv_cmyk.epsNAT_UTIL_3Dv_cmyk.jpg
NATE Identity Guidelines
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2D LIMITED-COLOR LOGO
While use of the 3D format is preferred, there may be instances when four-color or halftone printing is not an option. In such instances, the 2D Limited-Color Logo may be used. Available in EPS formats.
3D PREFERRED LOGO
This is the preferred Utilities partner logo format and is recommended for a broad range of media, from four-color and grayscale printing to online applications. Available in JPEG and EPS formats.
NATE Partner Logos: UTILITIES
Logos displayed on background color for visual reference only.
Logos displayed on background color for visual reference only.
MINIMUM SIZE REQUIREMENTS
The partner logo should never be reproduced smaller than the dimensions shown here. The white rectangular box is part of the partner logo and must always be included. Ample space should be given around all edges of the logo when placed in a layout.
VERTICAL Configuration
VERTICAL Configuration
HORIZONTAL Configuration
HORIZONTAL Configuration
1/2"
3/4"1/2"
1"
NAT_CONT_2Dh_268.eps
NAT_CONT_2Dh_268_114.eps
NAT_CONT_2Dv_268.eps
W E E M P L OY
NATE-CERTIFIEDTECHNICIANS
NAT_CONT_2Dv_268_114.eps
W E E M P L OY
NATE-CERTIFIEDTECHNICIANS
NAT_CONT_3Dh_k.epsNAT_CONT_3Dh_k.jpg
NAT_CONT_3Dh_cmyk.epsNAT_CONT_3Dh_cmyk.jpg
NAT_CONT_3Dv_k.epsNAT_CONT_3Dv_k.jpg
NAT_CONT_3Dv_cmyk.epsNAT_CONT_3Dv_cmyk.jpg
NATE Identity Guidelines
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2D LIMITED-COLOR LOGO
While use of the 3D format is preferred, there may be instances when four-color or halftone printing is not an option. In such instances, the 2D Limited-Color Logo may be used. Available in EPS formats.
3D PREFERRED LOGO
This is the preferred Contractors partner logo format and is recommended for a broad range of media, from four-color and grayscale printing to online applications. Available in JPEG and EPS formats.
NATE Partner Logos: CONTRACTORS
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NATE Identity Guidelines
Company NameRoger
Company NameRoger
The NATE symbol is recognized by the industry and growing numbers of consumers as the mark of technician excellence. NATE-certified technicians have proven they have the knowledge to be the best, and have earned the honor to wear the distinctive NATE patch. Proper display of the certification patch and service/installation specialty chevrons is key to reinforcing certification to consumers.
NATE Logo for Technician Uniform Usage
NATE CERTIFICATION PATCHES
There are three certification patches available to technicians:
NATE-Certified Heating & Cooling Professional NATE-Certified Refrigeration Professional NATE-Certified Efficiency Analyst Professional
These patches are preferably displayed on the front shirt pocket, opposite technician name/company as shown here.
NATE SERVICE CHEVRON
The NATE service chevron is worn in combination with the certification patch, the preferred placement is on the left arm as shown here. Technicians may choose to display their chevrons in order of attainment or alphabetical order.
NATE INSTALLATION CHEVRON
The NATE installation chevron is worn in combination with the certification patch, the preferred placement is on the right arm as shown here. Technicians may choose to display their chevrons in order of attainment or alphabetical order.
Company NameRoger
Company NameRoger
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NATE Identity Guidelines
If you have any questions, or are encountering a situation involving the NATE logo that may result in an exception to these guidelines, please contact NATE.
VALERIE BRIGGS NATE Marketing/Director
2111 Wilson Blvd Suite 510 Arlington, VA 22201 E-mail: [email protected] Phone: 703-600-0367 Fax: 703-527-2316
©Copyright 2014, North American Technician Excellence, Inc.
Questions?