Download - I Drank The Social Media Kool Aid
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I Drank the Social Media Kool-Aid
Why You Should Too
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@ActiveEdgeTeam
Fundamental Shift in How We Communicate
• Communication and Technology– has shifted– is shifting– will continue to shift
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Follow the Communication
• Advertisers/Marketers Follow Communication
– Phones - Mail– Broadcast TV - In Person– Radio - Online– Publishing
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Shift = Opting Out of Interruption• Phones – Caller ID, No-Call Lists
@dvautier
@ActiveEdgeTeam
Shift = Opting Out of Interruption• Phones – Caller ID, No-Call Lists• Broadcast TV – Tape,Tivo, FF, Mute
@dvautier
@ActiveEdgeTeam
Shift = Opting Out of Interruption• Phones – Caller ID, No-Call Lists• Broadcast TV – Tape,Tivo, FF, Mute• Radio – Seek Button, MP3’s, Phones
@dvautier
@ActiveEdgeTeam
Shift = Opting Out of Interruption• Phones – Caller ID, No-Call Lists• Broadcast TV – Tape,Tivo, FF, Mute• Radio – Seek Button, MP3’s, Phones • Publishing – Going Out of Business
– www.newspaperdeathwatch.com– www.magazinedeathpool.com
@dvautier
@ActiveEdgeTeam
Shift = Opting Out of Interruption• Phones – Caller ID, No-Call Lists• Broadcast TV – Tape,Tivo, FF, Mute• Radio – Seek Button, MP3’s, Phones • Publishing – Going Out of Business
– www.newspaperdeathwatch.com– www.magazinedeathpool.com
• Mail – No Mail Lists (use email opt-in)
@dvautier
@ActiveEdgeTeam
Shift = Opting Out of Interruption• Phones – Caller ID, No-Call Lists• Broadcast TV – Tape,Tivo, FF, Mute• Radio – Seek Button, MP3’s, Phones • Publishing – Going Out of Business
– www.newspaperdeathwatch.com– www.magazinedeathpool.com
• Mail – No Mail Lists (use email opt-in)• In-Person – WOM has become World of Mouth
www.womma.com
@dvautier
@ActiveEdgeTeam
Shift = Opting Out of Interruption• Phones – Caller ID, No-Call Lists• Broadcast TV – Tape,Tivo, FF, Mute• Radio – Seek Button, MP3’s, Phones • Publishing – Going Out of Business
– www.newspaperdeathwatch.com– www.magazinedeathpool.com
• Mail – No Mail Lists (use email opt-in)• In-Person – WOM has become World of Mouth
www.womma.com• Online – CANSPAM
@dvautier
@ActiveEdgeTeam
On-Demand Consumption of Information
Video by @equalman www.socialnomics.com http://bit.ly/1YjIhm
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@ActiveEdgeTeam
How Do Marketers Respond to On-Demand Consumption?
• Marketing 2.0 – Bernie Borges– @BernieBay
• Inbound Marketing– HubSpot @HubSpot
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New Expectations- Customers
• Companies Should be Online & Engaged
Common wisdom over the past few years has been that people are interested in interacting with social network friends, not marketers. Not so, according to Anderson Analytics’ May 2009 survey…
~Social Network Marketing Expands Sphere, August 31, 2009. eMarketer
@dvautier
@ActiveEdgeTeam
@dvautier
@ActiveEdgeTeam
New Expectations- Companies
• We should be online and engaged
• We should follow the communication
– Brand Engagement
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New Company Expectations
http://www.engagementdb.com/Report
1. Starbucks
2. Dell
3. Ebay
4. Google
5. Microsoft
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What Does it All Mean?
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What Does it All Mean?
• It’s Time to Drink The Kool-Aid
@dvautier
@ActiveEdgeTeam
YouTube - Kool-Aid commercial http://bit.ly/1tWQFy
@dvautier
@ActiveEdgeTeam
Top 5 Reasons to Drink the Social Media Kool-Aid
1. It’s Refreshing
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@ActiveEdgeTeam
Top 5 Reasons to Drink the Social Media Kool-Aid
2. It’s Cheap & Easy – Little Goes a Long Way
- Low barrier to entry
- Free? Easy to use?
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@ActiveEdgeTeam
Top 5 Reasons to Drink the Social Media Kool-Aid
3. There’s Plenty of Flavors
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Top 5 Reasons to Drink the Social Media Kool-Aid
4. It’s Sweet– Brand Building– Customer Loyalty– Lead Generation– SEO!
• the opportunity from organic search is 5.66x that of paid search
@dvautier
@ActiveEdgeTeam
Top 5 Reasons to Drink the Social Media Kool-Aid
5. Everyone Else is Drinking It– Use of Social Media is Skyrocketing– If you Don’t, You’ll Miss What’s Being Said– Social Media could possibly be the next
gateway for Content Delivery (nielsenwire)
@dvautier
@ActiveEdgeTeam
Warning
• You can’t live on just Kool-Aid alone
• It can’t be consumed all-at-once in one sitting by yourself
@dvautier
@ActiveEdgeTeam
Instructions
• Blend together as directed by a good strategy and …..
• Share it with Friends & Associates
After All, It’s Social.