@dvautier

@ActiveEdgeTeam

I Drank the Social Media Kool-Aid

Why You Should Too

@dvautier

@ActiveEdgeTeam

Fundamental Shift in How We Communicate

• Communication and Technology– has shifted– is shifting– will continue to shift

@dvautier

@ActiveEdgeTeam

Follow the Communication

• Advertisers/Marketers Follow Communication

– Phones - Mail– Broadcast TV - In Person– Radio - Online– Publishing

@dvautier

@ActiveEdgeTeam

Shift = Opting Out of Interruption• Phones – Caller ID, No-Call Lists

@dvautier

@ActiveEdgeTeam

Shift = Opting Out of Interruption• Phones – Caller ID, No-Call Lists• Broadcast TV – Tape,Tivo, FF, Mute

@dvautier

@ActiveEdgeTeam

Shift = Opting Out of Interruption• Phones – Caller ID, No-Call Lists• Broadcast TV – Tape,Tivo, FF, Mute• Radio – Seek Button, MP3’s, Phones

@dvautier

@ActiveEdgeTeam

Shift = Opting Out of Interruption• Phones – Caller ID, No-Call Lists• Broadcast TV – Tape,Tivo, FF, Mute• Radio – Seek Button, MP3’s, Phones • Publishing – Going Out of Business

– www.newspaperdeathwatch.com– www.magazinedeathpool.com

@dvautier

@ActiveEdgeTeam

Shift = Opting Out of Interruption• Phones – Caller ID, No-Call Lists• Broadcast TV – Tape,Tivo, FF, Mute• Radio – Seek Button, MP3’s, Phones • Publishing – Going Out of Business

– www.newspaperdeathwatch.com– www.magazinedeathpool.com

• Mail – No Mail Lists (use email opt-in)

@dvautier

@ActiveEdgeTeam

Shift = Opting Out of Interruption• Phones – Caller ID, No-Call Lists• Broadcast TV – Tape,Tivo, FF, Mute• Radio – Seek Button, MP3’s, Phones • Publishing – Going Out of Business

– www.newspaperdeathwatch.com– www.magazinedeathpool.com

• Mail – No Mail Lists (use email opt-in)• In-Person – WOM has become World of Mouth

www.womma.com

@dvautier

@ActiveEdgeTeam

Shift = Opting Out of Interruption• Phones – Caller ID, No-Call Lists• Broadcast TV – Tape,Tivo, FF, Mute• Radio – Seek Button, MP3’s, Phones • Publishing – Going Out of Business

– www.newspaperdeathwatch.com– www.magazinedeathpool.com

• Mail – No Mail Lists (use email opt-in)• In-Person – WOM has become World of Mouth

www.womma.com• Online – CANSPAM

@dvautier

@ActiveEdgeTeam

On-Demand Consumption of Information

Video by @equalman www.socialnomics.com http://bit.ly/1YjIhm

@dvautier

@ActiveEdgeTeam

How Do Marketers Respond to On-Demand Consumption?

• Marketing 2.0 – Bernie Borges– @BernieBay

• Inbound Marketing– HubSpot @HubSpot

@dvautier

@ActiveEdgeTeam

New Expectations- Customers

• Companies Should be Online & Engaged

Common wisdom over the past few years has been that people are interested in interacting with social network friends, not marketers. Not so, according to Anderson Analytics’ May 2009 survey…

~Social Network Marketing Expands Sphere, August 31, 2009. eMarketer

@dvautier

@ActiveEdgeTeam

@dvautier

@ActiveEdgeTeam

New Expectations- Companies

• We should be online and engaged

• We should follow the communication

– Brand Engagement

@dvautier

@ActiveEdgeTeam

New Company Expectations

http://www.engagementdb.com/Report

1. Starbucks

2. Dell

3. Ebay

4. Google

5. Microsoft

@dvautier

@ActiveEdgeTeam

What Does it All Mean?

@dvautier

@ActiveEdgeTeam

What Does it All Mean?

• It’s Time to Drink The Kool-Aid

@dvautier

@ActiveEdgeTeam

YouTube - Kool-Aid commercial http://bit.ly/1tWQFy

@dvautier

@ActiveEdgeTeam

Top 5 Reasons to Drink the Social Media Kool-Aid

1. It’s Refreshing

@dvautier

@ActiveEdgeTeam

Top 5 Reasons to Drink the Social Media Kool-Aid

2. It’s Cheap & Easy – Little Goes a Long Way

- Low barrier to entry

- Free? Easy to use?

@dvautier

@ActiveEdgeTeam

Top 5 Reasons to Drink the Social Media Kool-Aid

3. There’s Plenty of Flavors

@dvautier

@ActiveEdgeTeam

Top 5 Reasons to Drink the Social Media Kool-Aid

4. It’s Sweet– Brand Building– Customer Loyalty– Lead Generation– SEO!

• the opportunity from organic search is 5.66x that of paid search

@dvautier

@ActiveEdgeTeam

Top 5 Reasons to Drink the Social Media Kool-Aid

5. Everyone Else is Drinking It– Use of Social Media is Skyrocketing– If you Don’t, You’ll Miss What’s Being Said– Social Media could possibly be the next

gateway for Content Delivery (nielsenwire)

@dvautier

@ActiveEdgeTeam

Warning

• You can’t live on just Kool-Aid alone

• It can’t be consumed all-at-once in one sitting by yourself

@dvautier

@ActiveEdgeTeam

Instructions

• Blend together as directed by a good strategy and …..

• Share it with Friends & Associates

After All, It’s Social.