How to Use Blogging to Make Your Pet Business More Effective
Rachel Sheppard
Blogger atMy Kid Has Paws
http://mykidhaspaws.org
Animal Science & Management from UCDavis
3 Years as a Veterinary Technician
What is Business Blogging?
It’s a form of inbound marketing that increases your brands online visibility
What is Business Blogging?
Increase Brand
Visibility
Improve SEO
Generate Leads &
Conversion
How Can Blogging Benefit My Business?
Expertise Customer Contact
Permanent Conversation
How Does Blogging Drive More Traffic?
Improve SEO
Social Media
Content
How do I convert my traffic into leads?
Call to Action
Service Based
Product Based
ebook webinar TrialsCoupons/Discounts
Example
Example
Blogging Platform
Design
What do I write about?News Promotions:
Giveaway’s/Contests/Sales/Discounts
Logistics: New hours? New location?
Events/Holidays: Hosting or attending
Things Unique Offerings: What sets you a part from others?
Quality & Craftsmanship: Tell the story of your product/service
The Need: Tell the story of what your product/service does for people
People Employee Spotlight
Customer Spotlight
Insider Info: Tips & Recommendations
Places Backstory: Where are the products made?
Atmosphere: What do customers like about your space?
Community: Does your area make your business special?
What do I write about?
Blog Post Tips
Check Spelling & GrammarPinnable Image Watermark ImagesCategories/Tags SelectedCall to ActionFeatured ImageInternal LinksExternal Links Open in New WindowMonetizedSEO Friendly
Tools for Success
PluginsBlogging Calendar
Blogging Schedule
Growing Your Blog & Following
Write for Your Reader
Social Media
Partnerships
Guest Blogging
BlogPaws
But I Don’t Like to Write
Video Photos Infographics
Questions?