NOVEMBER 2013RUTGERS FOOD INNOVATION CENTER
Presented by
TRENDS
LIFESTYLE
CONSUMER
PRODUCT
PACKAGING
LIFESTYLE TRENDS WHICH INFLUENCE BRANDS
• Fast Pace
• Mansumer
• Technology
LIFESTYLE TREND: FACE PACE
CONSUMER TRENDS: Speed Cleaning
Speed Eating
SPEED CLEANINGPRODUCTS AND PACKAGING
• Defined as “15 minutes or less”40% in 2008 and 70% in 2013
Dawn-cleans in 3 minutes versus soaking dishes overnight.
Sprays now have wider range.
SPEED EATINGPRODUCTS AND PACKAGING
“Most family meals happen about three times a week, last less than 20 minutes and are spent watching television or texting while each family member eats a different microwaved "food." More meals are eaten in the minivan than the kitchen.” Dr Mark Hyman
LIFESTYLE AND TREND:MANSUMER
• 40% of men are now the primary shopper in the household
• 44% of men say they equally share in household cleaning
MANSUMERPRODUCTS AND PACKAGING
LIFESTYLE AND CONSUMER TREND:TECHNOLOGY
• ZMOT: Zero Moment of Truth. The point when consumers begin to understand a brand through the internet and social media.
• 70% of decisions are made before the consumer gets to the store. • The average consumer uses 10.4 sources of information (up from 5.3 in 2010)
before making a purchase.• Google and social media – including blogs, tweets and Facebook – all influence
this.
TECHNOLOGYPRODUCTS AND PACKAGING-
QR CODES
SUCCESS DEPENDS ON….
•PACKAGING>Visual Impact-including Logo
>Ease of Use
•PHYSICAL PRODUCT
FIRST MOMENT OF TRUTH
According to Proctor & Gamble shoppers make up their mind about a product in three to seven seconds.
PACKAGING’S TRUE IMPACT
IT IS ALL IN THE NUMBERS
Glenora’s sales increased 11%>Existing Accounts
>New Accounts
Glenora was able to increase the selling price – increased bottom line
REMEMBERTHE LABEL REPRESENTS
YOUYOUR VISION YOUR BRAND
LABEL OPTIONS
• Cut and Stack• Pressure Sensitive• Screening• Shrink Sleeves• IML/BML Labels
THE LABEL CONSTRUCTION- QUESTIONS TO ASK• Container Construction-
>Glass, PP, PET• Container Shape-
>Have label company create dieline for graphic artist
• Filling Conditions>Temperature, Time, Humidity>Machine application speed or hand filling
• Transportation Conditions>Temperature, Time, Humidity, Handling
• Retail Conditions>Handling, Temperature, Humidity
• Will label supplier provide die blanks
PRESSURE SENSITIVE LABELCONSTRUCTION
F A C E S T O C K-FILM OR PAPER
FILM OR PAPER
LINER
T O P C O A T I N G-
VARNISH OR LAMINATION
ADHESIVE
LABEL DESIGN• WHO IS YOUR
CUSTOMER?• TRENDS?• HOW CAN YOU STAND
OUT ON THE RETAIL SHELF?
• WORK IN PARALLEL WITH YOUR DESIGNER AND LABEL SUPPLIER
LISTEN TO THE RETAILER-WHOLE FOODS
TIPS
• IT IS NOT JUST A FOOD PRODUCT IT IS YOUR BRAND
• THE LABEL IS NOT AN AFTERTHOUGHT…..DO NOT WAIT UNTIL THE LAST MINUTE
• START DOING RESEARCH………
MAGAZINES
TRADESHOWS
• East Pack• Fancy Food- East and West Coast• Kosher Fest• Natural Products-East and West Coast• Gift and Accessories• Local Shows and Fairs
