Download - Final presentation nmdl
BIG IDEA!!
Lululemon “Get Fit” campaign that will help shape America
Using online advertising tactics to make people more aware about campaign
GOALS
Increase Sales over the next fiscal year by 10%
Increase customer base by 5%
Keep overall spending on campaign
under $5M
TARGET AUDIENCE
Youth ages 18-37 that hold interest in getting fit and being active
Emphasis on students
STRATEGY
Hold Online Challenge to “Get Fit”
Online Advertising Tactics Website SEM Social Media Video Blogs
ONLINE LULULEMON “GET FIT” CHALLENGE Website designed to motivate users to loose
weight and get fit
Along with using website to get fit, use it to advertise new Lululemon products
SEM
Running Google AdWords for the Lululemon “Get Fit” campaign using words such as:
• Fit• Exercise• Lululemon• Healthy• Running• Hiking• Yoga
BUDGET & MEASURING SUCCESS (KPI)
Website Design + SEM + Social Media Accounts and Video Blogs
Google Analytics
Sales increases
Social Media Followers