Download - Executive Tweeting For Success

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Executive Tweeting

for Success

STARMARK.COM

© COPYRIGHT 2012 STARMARK

Our Backbone:

Company Founded on Integrated Marketing

Interactive, Social & Public Relations

Return On Investment Focused

Top-10 Diversity Owned Company in Florida

Nationwide Recruitment

Recognized Top South Florida CEO

Includes:

Fort Lauderdale (Headquarters)

San Juan, PR

Orlando, FL

Starmark

Peggy NordeenCEO

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Starmark Social Playbook

• Strategic Social Marketing Plan

• Proactive Approach to Managing your Social Marketing

• Updated daily!

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Why Executives Should Tweet

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Vision2

Activities3

Experiences4

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Communicating your point of view on industry/business topics


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Attracting like-minded employees, associates, potential customers


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Adding global reach to your business


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Learning what other executives have to say about important topics


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Social media makes sense for your company brand, and your personal brand

As an executive, you are expected to:

• build relationships

• deliver insights

• share your point of view

• motivate your employees

• guide your customers, prospective customers, and shareholders to follow you...

...literally and figuratively


eTip #66“Personal

Brand”

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How to Get Started

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Go to Twitter.com to create your account

How To Get Started

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How To Get Started

Be sure to include all the information in your profile

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Who Should Executives Follow?

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Start with your address book!

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The real question: Who do you want to have follow you?

• News media you read (or want to have cover you and your company)

• Clients & Potential Customers

• Peers you admire

• Board Members

You should follow everyone whom you want to follow you first (follows are polite & reciprocal)


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What should you say (Tweet)?

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The Magic Number

140

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What should you say (Tweet)?

It only take a couple tweets a day to stay in the game:

• Association & Board Meetings

• When you are speaking/attending conferences

• Welcoming people/business/groups to town

• Community/Charity/Other Organization Events

• Company News/New Programs

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What to Tweet

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What to Tweet

First some Twitter lexicon:

• “Re-Tweet” (RT) Tweets that you think are interesting

• “Reply” (@) to users if they mention you or RT you

RT @

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What to Tweet

Always try to mention the business/organization Twitter handle:

• I am @Starmarkintl for a meeting

• Speaking @DMA_USA conference today

• At a fundraiser for @BGCofBroward

• Read a great article by @SunSentinel today

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What to Tweet

If you are with someone, mention the person you are with:

• Learning executive tweeting with @bcirce

• On a webinar with @peggyne

• Saw @FLGovScott speak today at a small business conference

• Having lunch with @justicemitchell

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What to Tweet

“Tagging” your tweets on a subject or topic:

• Learning executive tweeting with @bcirce #twitter

• On a #webinar with @peggyne

• Saw @FLGovScott speak today at a #SmallBusiness conference

• Having #lunch with @justicemitchell

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How to Manage

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Setup “Lists” You Want to Monitor:

How to Manage

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How to Manage

Add users to those lists:

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Manage those lists with tools!

• Great Desktop and Mobile Client

• Automatically makes a column for all your “Lists”

How to Manage

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25 Tweets to get you started!

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Association & Board Meetings

• Planning greatness at @____________ board meeting!

• Attending #Board meeting for @___________ #__________

• Honored to be on the @__________ Board. #_______ #Cause

• Please follow @____________ association to get the latest news about #___________

• At a @___________ board meeting with @__________ @___________ and @_________ #________

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When you are speaking/attending conferences

• Attending #__________. Hope to see you at our booth ####

• Speaking @_________ conference today about #__________. #DMA2012

• I’ll be @___________ today speaking about #____________. Stop by booth #### to chat!

• Speaking @__________ with @___________ and @____________. Great company to be in! #___________

• Heard a fascinating speech about #___________ at the @___________ conference today. #DMA2012

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Welcoming people/business/groups to town

• Welcome @__________ @________ and @____________ to our #leadership group

• Everyone please welcome @__________ to #FortLauderdale

• @___________ is moving their headquarters to town #business

• #FF to @____________, she is joining our #___________ team

• Went to a @___________ store today for the first time, impressed #____________

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Community/Charity/Other Organization Events

• Please join me in supporting @___________. It’s a worthy #cause #__________

• Attending #fundraiser for @_________ tonight, please spread the word

• Building #community @____________ event. Ask me how

• What do you think of @____________? #charity #support

• Here is something I have been spending a lot of quality time on (link)

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Company News/New Programs

• Happy to announce #_________ today, read more about it (link)

• Launching #_________ today. Read all about it (link) #__________ #__________

• Proud of our latest efforts, read all about it (link) #___________

• Thanks for the RT @__________ @__________ and @___________ #__________

• #FF Good reads: @___________ @__________ @____________

eTip #4“Click Here”

Blog Post “ROI &

HashTags”

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Thank You.

Brett CirceChief Interactive OfficerFollow Me: @bcirce


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Download - Executive Tweeting For Success

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