WHY SHOULD YOU CONSIDER TO APPLY FOR THE EURIPIDES LABEL
< Régis Hamelin < 15‐05‐2012
Place – 29-09-11
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< 2
©EURIPIDES 2012
LET’S DEFINE « INNOVATION »
An innovation is an invention which has been accepted by the market
April 3rd, 1973 : the first cell phone call by Martin Cooper, Motorola GM
communication systems
The use case : Give a phone call anywhere
The value offer : mobility
« The brick » hits the market 10 yearslater with waiting list of 1000’s
WITHOUT MARKET ACCEPTANCE A TECHNICAL RESULT REMAINS AN INVENTION.
TECHNOLOGY ENABLES INNOVATION
Place – 29-09-11
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< 3
©EURIPIDES 2012
The technology readiness levels
TRL 9
TRL 8
TRL 7
TRL 6
TRL 5
TRL 4
TRL 3
TRL 2
TRL 1Basicresearch
Applied research
Technologicaldevelopment
Technologicaldémonstration
System and subsystem developement
System test and operation
Basic principles observed and reported
Technology concept and/or application formulated
Analytical and experimental critical function and/or characteristic proof-of concept:
Component/subsystem validation in laboratoryenvironment:
System/subsystem/component validation in relevant environment
System prototyping demonstration in an operational environment
Actual system completed and qualified through test and demonstration in an operational environment
Actual system deployment
System/subsystem model or prototyping demonstrationin a relevant end-to-end environment
Place – 29-09-11
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< 4
©EURIPIDES 2012
TRL levels are not enough
TRL 9
TRL 8
TRL 7
TRL 6
TRL 5
TRL 4
TRL 3
TRL 2
TRL 1Basicresearch
Applied research
Technologicaldevelopment
Technologicaldémonstration
System and subsystem developement
System test and operation
ONLY TECHNICAL AND FUNCTIONNAL CRITERIAS ARE CONSIDERED
MARKET ACCEPTANCE
REQUIRES ADDITIONAL
EFFORT : Marketthe technology
BUILD A BUSINESS
CASE
Place – 29-09-11
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< 5
©EURIPIDES 2012
How to build a business case
Available on http://www.i-micronews.com/
Place – 29-09-11
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< 6
©EURIPIDES 2012
THE RISK OF INNOVATION
INNOVATION (market acceptance) is at the end of the full process : the management of innovation is about riskmanagement.
Technical maturity of the technologyTechnology transfer from the lab to the fabThe risk to engage business with a Start‐up with a unique technology (no second source)
Risk
Innovation
Safety zone
incremental disruptive
EURIPIDES supports the innovation risk.
Place – 29-09-11
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< 7
©EURIPIDES 2012
A EURIPIDES program can reinforce INTEGRATION
SMART SYSTEMS is about integration : difficult to be
first time right
Successful integrationrequires close collaboration
Integration is not just engineering a Euripides program is where the integration
phase can be optimized
Place – 29-09-11
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< 8
©EURIPIDES 2012
Building a consortium
For a concept demonstration a good consortium includes at least:Technology providers : labs and start‐upsEnd user :
the vision provider who defines the use casestart‐up or a stable industrial player
Sourcing can become an issue for market access : how can we deliver ?Transfer issues need to be solved : an « enabling component » can not betransfered to the integrator.
Technology provider’
Technology provider’
Technology provider’
Material or processingknow-how
Component Packaging Integrator
Place – 29-09-11
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< 9
©EURIPIDES 2012
Building a consortiumFor prototyping with serious ambition to reach the market : the consortium should consolidate the weakest links in the foodchain
Technology provider’
Technology provider’
Component Packaging Integrator
Business relationship
EURIPIDES supports the valorisation process of technology providers.EURIPIDES supports the supplier/customer relationship between SMEs and Large Companies
Place – 29-09-11
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< 10
©EURIPIDES 2012
EURIPIDES AND COWIN
A Euripides program supports the higher levelsin the management of innovation process :
IntegrationManufacturability,testabilityReliability
Build the value chain : initiate the key partnerships
FP6 and 7 programs produce a large amount of knowledge and key technologies
How can we build a smooth transition from FP programs to EURIPIDES support ?
Place – 29-09-11
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< 11
©EURIPIDES 2012
EURIPIDES : Partner of the COWIN Initiative
A disruptive approach or enabling technology Wants to meet the market through:IP transfer,New company creation…
You meetThe customer: and confirm the market
opportunityThe right partner for the next development stage
The appropriate funding .
The goal is to initiate the business relationships between Technology providers and industry
Place – 29-09-11
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< 12
©EURIPIDES 2012
Summary
A strong use case An enabling technology :technology must provide a solid entry barrierA preceding concept demonstrationPreliminary business case A continuous marketing effort during the programValue chain collaboration
02 < Graz Forum
Place – 29-09-11
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< 14GRAZ FORUM
The 2012 edition of the EURIPIDES forum will take place in Graz (Austria) from 13 to 15 June. This Smart Systems “Rendez‐vous” will focus on:
Smart power technologies: high temperature interconnect, energy harvesting using semiconductors, high temperature substrates, …
Smart power applications: high current components, inverter modules, E‐car and smart grids
Medical technology: bio compatible material and packaging, smart sensors, …
RFID applications: flexible substrates, ultra thin semiconductors, printed electronics
Place – 29-09-11
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< 15GRAZ FORUM
COWIN market place
Expression of interestHighlight your proposal in 5 minutesMeet potential partnersDiscuss with public authorities
Place – 29-09-11
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< 16GRAZ FORUM
The 2012 edition of the EURIPIDES forum will take place in Graz (Austria) from 13 to 15 June.
COme to WIN !
Register now
www.euripides-eureka.eu/forums/2
Welcome Party on the 12th of June at the Romantik Hotel
