Download - EPiServer Update October 2013
Piranhas in the Swimlanes
Eric Reiss@elreiss
EPiServer Update 2013Copenhagen, Denmark
StoriesObservations
Some predictions
What is e-commerce ?
What is e-commerce ?
Crossing channels .Disturbing swimlanes .
Source: Harvard Business Review, March 2013
1. Attribution2. Optimization3. Allocation
Thank you.Now let’s eat.
Oh, what the hell …
George Santayana
“Those who cannot remember the past
are condemnedto repeat it.”
The future of e-commerce� The law� The technology� The business model� The persuasive techniques� One final story...
The law� Security - the Dankort Scare / Nem ID� Privacy – the EU Cookie Policy
The technology� Platform not CMS� Seven-year software itch� CRM > CEM� SEO / internal search / metadata� Where does data “live”?
The business model� Ubi WiFi� Targeted augmented reality� Price as a competitive factor?� Firmitas, Utilitas, Venustas� Personality and service as differentiators� ROPO (physical locations for fulfillment and
browsing)� Charge for browsing? Cover charge?� Consolidated link farms� Tailored products
The persuasive techniques� Knowledge-based design� Standardized procedures / retroductive inference� Social validation, scarcity, fear of loss� Limit or expand choices� Build trust / shared references� Social media and brand-building (concierge?)
Scarcity
Social validation
Fear of loss
39 x 3 = 117
+
vs. vs.
Three different scenarios� Buy camera and case at same time
� Expectation that some high-end cases would be sold
� Case bought separately – two choices� Expectation that mostly low-end case would be sold
� Case bought separately – three choices� Expectation that mostly mid-range case would be sold
Inspired by Dr. Susan Weinschenk
Let’s play the
Bright Idea Game
One last story ...
David Sarnoff
RadioCorporationof America
NationalBroadcasting
Company
Content , not technologywill determine your future success.
Thanks!
You can (usually) find Eric at:The FatDUX Group ApSStrandøre 15DK-2100 CopenhagenDenmark
Office: (+45) 39 29 67 77Mobile: (+45) 20 12 88 44Twitter: @[email protected]
