episerver introduction and update: part 1

32
What’s New Andreas Stjernström Richard Brown

Post on 19-Oct-2014

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DESCRIPTION

EPiServer talk about what’s new with the latest version of the EPiServer (CMS Content Management System) and cover their latest offerings for commerce and communities.

TRANSCRIPT

Page 1: EPiServer Introduction and Update: Part 1

What’s New Andreas Stjernström Richard Brown

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4 700 CUSTOMERS

30 000+ WEBSITES

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600+ PARTNERS

171

7

1

53 16

30

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130.000 Users 19.000 Developers

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EPiServer ANZ Licence Sales

CY2010 CY2011 CY2012

EPiServer Licence + 1st Year SS

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“To innovate does not necessarily mean to expand; very often it means to simplify”

M. Russel Ballard

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User Experience

Minimalistic

User centric

Content in focus

Attention to details

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The User Journey Get engaged • Rich media • Context driven • Personalized • Mobile

Get in touch • E-mail • Social • Personalized

Get visible • Organic Search • Paid Search • Social • Display Ads • Mobile

Get trusted • Ratings and reviews • Blogs and polls • On site or public

Get converted • Registrations • Transactions • Memberships • Customer care

Get loyalty • Brand advocate • Re-engagement • Repeat conversion

Customer experience across the user journey is a new source of competitive advantage.

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EPiServer Commerce

Improving customer experience by combing e-Commerce and digital marketing software

Digital Marketing

E-Commerce

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EPiServer Commerce

Improving customer experience by combing e-Commerce and digital marketing software

Customer Experience

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Content Targeting

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Multi-screen

Mobile

Tablet

Desktop

Instant preview

Responsive

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Social Media

All channels, one place

Personalized

Real-time statistics

Google Analytics

Control

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Analytics & Optimization

Insights on page

Overview

Cross channel

Conversions

A/B test

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Add-on Store

One click install

Certified Add-ons

Enterprise Store

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EPiServer 7

• Creates a consistent customer experience across markets and

channels

• Makes mobile and tablet first class citizens

• Takes care of SEO and guides to better rankings

• Fulfills enterprise needs, yet let them be agile by the use of add-ons

• Lets marketers optimize content based on analytics insights

• Drives traffic through social

• Targets content based on user behavior, context and business rules