episerver introduction and update: part 1
Post on 19-Oct-2014
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DESCRIPTION
EPiServer talk about what’s new with the latest version of the EPiServer (CMS Content Management System) and cover their latest offerings for commerce and communities.TRANSCRIPT
What’s New Andreas Stjernström Richard Brown
4 700 CUSTOMERS
30 000+ WEBSITES
600+ PARTNERS
171
7
1
53 16
30
130.000 Users 19.000 Developers
EPiServer ANZ Licence Sales
CY2010 CY2011 CY2012
EPiServer Licence + 1st Year SS
“To innovate does not necessarily mean to expand; very often it means to simplify”
M. Russel Ballard
User Experience
Minimalistic
User centric
Content in focus
Attention to details
The User Journey Get engaged • Rich media • Context driven • Personalized • Mobile
Get in touch • E-mail • Social • Personalized
Get visible • Organic Search • Paid Search • Social • Display Ads • Mobile
Get trusted • Ratings and reviews • Blogs and polls • On site or public
Get converted • Registrations • Transactions • Memberships • Customer care
Get loyalty • Brand advocate • Re-engagement • Repeat conversion
Customer experience across the user journey is a new source of competitive advantage.
EPiServer Commerce
Improving customer experience by combing e-Commerce and digital marketing software
Digital Marketing
E-Commerce
EPiServer Commerce
Improving customer experience by combing e-Commerce and digital marketing software
Customer Experience
Content Targeting
Multi-screen
Mobile
Tablet
Desktop
Instant preview
Responsive
Social Media
All channels, one place
Personalized
Real-time statistics
Google Analytics
Control
Analytics & Optimization
Insights on page
Overview
Cross channel
Conversions
A/B test
Add-on Store
One click install
Certified Add-ons
Enterprise Store
EPiServer 7
• Creates a consistent customer experience across markets and
channels
• Makes mobile and tablet first class citizens
• Takes care of SEO and guides to better rankings
• Fulfills enterprise needs, yet let them be agile by the use of add-ons
• Lets marketers optimize content based on analytics insights
• Drives traffic through social
• Targets content based on user behavior, context and business rules