Download - Emeric ernoult, agorapulse
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DEFINITIVE ANSWERS TO THE 6 MOST COMMON QUESTIONS
MARKETERS ASK ABOUT FACEBOOK
Inside Social Marketing, New York City, December 3-4, 2013
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What percentage of your fans can you
expect to reach with each post?
“ You will reach 16% of your fans”(Facebook)
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“ Facebook Page posts reach 16% of their fans, on average ”
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Yours is somewhere in between…
Well, an average remains an average…
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Size does matter
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It’s all about big data!
http://barometer.agorapulse.com
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How is your page doing?
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All industries are not equal
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All industries are not equal
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Is a third party publishing app going to reduce the performance
of my posts?
“Facebook Content Published Via Third-Party Tools Suffers 67% Fewer Likes”(Hubspot)
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Facebook vs. Third party app
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What is the best practice to post on my
page (timing, quantity)?
“ Ideally, you should post between 5 and 10 times a week”(Socialbakers)
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Best practice for publishing
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Best practice for publishing
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Best practice for publishing
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Best practice for publishing
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Can I still expect my Facebook contest or
promotion to go viral?
“ Your Facebook contest will go viral, guaranteed!”Random Facebook app vendor
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Facebook users don’t accept invitations
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Only 12% of participants share
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Participants share, their friends don’t click
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OpenGraph Sharing works much better
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Will requiring the installation of my
Facebook app reduce conversions?
“I don’t want my fans to install an app to enter my contest, this hurts my conversion!”(A disgruntled client)
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Facebook app install conversion
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Facebook app install conversion
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http://newsroom.fb.com/News/696/Updates-to-Facebook-Login
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Facebook app install conversion
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Facebook app install conversion
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Facebook app install conversion
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Average conversion Best conversion Worst
conversion
Sweepstakes 74% 90% 60%
Instant Win 71% 90% 48%
Quiz 78% 100% 60%
Photo contest 70% 85% 55%
Fan Vote 58% 99% 28%
Personality test 71% 99% 50%
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Are Facebook users entering contests and
promotions via mobile?
“ Your Facebook tabs will not be visible on a mobile device ”(Fact)
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Facebook promotions on mobile
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Facebook promotions on mobile
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http://www.facebook.com/AgoraPulse/app_244041225639079
https://apps.agorapulse.com/go/1046/16551
VS.
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Facebook promotions on mobile
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Bonus!
No one checks your Facebook page. Ever. Really.We have evidence!
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No one visits your Facebook page
1.5%Of your traffic happens on your
Facebook page…
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No one visit your Facebook page