Download - Elle18 Women's Day Celebrations on Twitter
Women’s Day Activity Report
CON
TEN
TS
Source: COAI
Objective & Approach
Results & Analysis
Increase in Twitter Followers
TECHSHASTRA
TECHSHASTRA (I) Pvt. Ltd.Objective & Approach
Objective:
• Celebrate the essence of Womanhood on Elle 18’s Twitter handle
• To leverage Elle 18’s Twitter platform reach out to relevant consumers
Approach:
We played 5 Days 5 Hashtags contest to get the girls talking about how cool it is to be a women!
1.#PerksOfBeingAGirl
2.#IfThereWereNoWomen
3.#OnlyGirlsCan
4.#WhatGirlsReallyMean
5.#MySuperWoman
National Trend No. 1
TECHSHASTRA (I) Pvt. Ltd.Perks Of Being A Girl
What’s the best thing about being a woman?
We get things done with just a smile! We get seats on a crowded bus!… and lots more!
The hashtag we chose: #PerksOfBeingAGirl
TECHSHASTRA (I) Pvt. Ltd.How did we make noise about the Twitter Contest?
We asked what are the #PerksOfBeingAGirl
And the girls just couldn’t stop talking about it ;)
TECHSHASTRA (I) Pvt. Ltd.#PerksOfBeingAGirl - Results
Top Trending hashtag in Mumbai & Delhi
19,350 Twitter accounts reached
143,660 Impressions created
Challenged topics like:#Pujara
#InvsAus#Namo
#PerksOfBeingAGirl trended at No. 1 position in India for over 48 hours
TECHSHASTRA (I) Pvt. Ltd.If There Were Mo Women!
What would happen if there were no woman in the world?
We asked the women and started the hashtag:
#IfThereWereNoWomen
And the women couldn’t stop tweeting!
TECHSHASTRA (I) Pvt. Ltd.How did we make noise about the Twitter Contest?
TECHSHASTRA (I) Pvt. Ltd.#PerksOfBeingAGirl - Results
Top Trending hashtag in Mumbai & Delhi
11,986 Twitter accounts reached
137,270 Impressions created
Challenged topics like:#BreakTheStereotype
#LastsLongerThan
#IfThereWereNoWomen trended at No. 1 position in India for over 24 hours
TECHSHASTRA (I) Pvt. Ltd.Growth of Twitter Followers
• Started from 382 Followers on 3rd March
• 133 New Followers in 5 Days!
THANK YOU