elle18 women's day celebrations on twitter

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Women’s Day Activity Report

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To celebrate Women's Day, we decided to get the girls talking on Twitter! And they just couldn't stop tweeting - We trended at No. 1 position in India!

TRANSCRIPT

Page 1: Elle18 Women's Day Celebrations on Twitter

Women’s Day Activity Report

Page 2: Elle18 Women's Day Celebrations on Twitter

CON

TEN

TS

Source: COAI

Objective & Approach

Results & Analysis

Increase in Twitter Followers

TECHSHASTRA

Page 3: Elle18 Women's Day Celebrations on Twitter

TECHSHASTRA (I) Pvt. Ltd.Objective & Approach

Objective:

• Celebrate the essence of Womanhood on Elle 18’s Twitter handle

• To leverage Elle 18’s Twitter platform reach out to relevant consumers

Approach:

We played 5 Days 5 Hashtags contest to get the girls talking about how cool it is to be a women!

1.#PerksOfBeingAGirl

2.#IfThereWereNoWomen

3.#OnlyGirlsCan

4.#WhatGirlsReallyMean

5.#MySuperWoman

National Trend No. 1

Page 4: Elle18 Women's Day Celebrations on Twitter

TECHSHASTRA (I) Pvt. Ltd.Perks Of Being A Girl

What’s the best thing about being a woman?

We get things done with just a smile! We get seats on a crowded bus!… and lots more!

The hashtag we chose: #PerksOfBeingAGirl

Page 5: Elle18 Women's Day Celebrations on Twitter

TECHSHASTRA (I) Pvt. Ltd.How did we make noise about the Twitter Contest?

We asked what are the #PerksOfBeingAGirl

And the girls just couldn’t stop talking about it ;)

Page 6: Elle18 Women's Day Celebrations on Twitter

TECHSHASTRA (I) Pvt. Ltd.#PerksOfBeingAGirl - Results

Top Trending hashtag in Mumbai & Delhi

19,350 Twitter accounts reached

143,660 Impressions created

Challenged topics like:#Pujara

#InvsAus#Namo

#PerksOfBeingAGirl trended at No. 1 position in India for over 48 hours

Page 7: Elle18 Women's Day Celebrations on Twitter

TECHSHASTRA (I) Pvt. Ltd.If There Were Mo Women!

What would happen if there were no woman in the world?

We asked the women and started the hashtag:

#IfThereWereNoWomen

And the women couldn’t stop tweeting!

Page 8: Elle18 Women's Day Celebrations on Twitter

TECHSHASTRA (I) Pvt. Ltd.How did we make noise about the Twitter Contest?

Page 9: Elle18 Women's Day Celebrations on Twitter

TECHSHASTRA (I) Pvt. Ltd.#PerksOfBeingAGirl - Results

Top Trending hashtag in Mumbai & Delhi

11,986 Twitter accounts reached

137,270 Impressions created

Challenged topics like:#BreakTheStereotype

#LastsLongerThan

#IfThereWereNoWomen trended at No. 1 position in India for over 24 hours

Page 10: Elle18 Women's Day Celebrations on Twitter

TECHSHASTRA (I) Pvt. Ltd.Growth of Twitter Followers

• Started from 382 Followers on 3rd March

• 133 New Followers in 5 Days!

Page 11: Elle18 Women's Day Celebrations on Twitter

THANK YOU