DUTCHCONSUMERINSIGHTS

16.9

An in-depth look into how consumers shop today

49.6% 50.4%

mils

mils

16%Gen Z

25%Gen Y

22%Gen X

26%Baby Boomer

11%Gen GI

Netherlands Population

Top 5 daily usage of social media channel

Online shoppers

Top 5 most common types of product purchased online

Top 3 most popular search engines

Top 5 most popular web browsers

6.6 mils 1.2 mils 1.2 mils 1.0 mils 0.7 mils

41.4% 23.6% 16.0% 10.4% 0.8%

94.2% 1.3%2.5%

P A R T 1 / 3

10.4 76%regular shoppers make at least1 purchase in pass 3 months

Trips, holidays,accommodations

Clothes, sportequipment

Tickets for events Literature (books,magazine) Household articles

66% 66% 56% 47% 39%

Sources:Google Wikipediahttp://www.cbs.nl/ http://gs.statcounter.com/http://www.ups.com/media/

Shoppers journey

of consumers search productinformation online

84%

of consumers finalize theirpurchase in store

62%

of consumers use mobile phone instore to expand shopping capabilities

59%