DOMINATE GOOGLEIN 2014 AND BEYOND
Chris Kilbourn VP of StrategyFit Marketing
http://bit.ly/dominate-google-in-2014-and-beyond
MANY SEOsDIDN’T LISTEN
NOW, THEY’RE LISTENING
START WITH THE END IN MIND
•Sales•Leads•Referrals•Repeat Purchases•Brand Sentiment & Awareness
GOING BACK TO THE BASICS
IMAGINE WE INVENTED THIS
KNOW YOUR CUSTOMER
CREATE LOVABLE STUFF
MOVING BACK TO THE PRESENTCREATE WORLD-CLASSCONTENT
BUILDRELATIONSHIPSw/ 800 lb Gorillas
REPAIRPAST MISTAKES
MOVING FORWARD-2014 TRENDS
CREATE WORLD-CLASS CONTENT
1. Find Content Opportunities
2. Creating World-Class Content
3. Promote World-Class Content
BUILD RELATIONSHIPS WITH 800 lb. GORILLAS
1. Collect information
2. Measure Authority with Moz
3. Manage Outreach in BuzzStream
4. Send and A/B Test Your Emails
• Open-worthy title• Friendly & fun intro• Personalised
reference• Compliment• Brief purpose of
email• Call to action • Targeted and to the
point• No links or spam
REPAIRING PAST MISTAKES
1. Check for Penalties
2. Assess Your Risk
3. Remove & Disavow Bad Links
MOVING FORWARD-2014 TRENDS
1. Mobile Optimization
2. Social Signals
3. Schema Markup & Rich Snippets
Do this.
4. Authorship Metrics (Author Rank)
Chris Kilbourn |
@chriskilbourn [email protected]
http://bit.ly/dominate-google-in-2014-and-beyond