Dominate Google in 2014 and Beyond (Back to the Future Style)

Download Dominate Google in 2014 and Beyond (Back to the Future Style)

Post on 20-Jan-2017

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  • DOMINATE GOOGLEIN 2014 AND BEYONDChris Kilbourn VP of StrategyFit Marketinghttp://bit.ly/dominate-google-in-2014-and-beyond

  • MANY SEOsDIDNT LISTEN

  • NOW, THEYRE LISTENING

  • START WITH THE END IN MIND

    SalesLeadsReferralsRepeat PurchasesBrand Sentiment

    & AwarenessGOING BACK TO THE BASICS

  • IMAGINE WE INVENTED THIS

  • KNOW YOUR CUSTOMER

  • CREATE LOVABLE STUFF

  • MOVING BACK TO THE PRESENT

    CREATE WORLD-CLASSCONTENTBUILDRELATIONSHIPSw/ 800 lb GorillasREPAIRPAST MISTAKESMOVING FORWARD-2014 TRENDS

  • CREATE WORLD-CLASS CONTENT

  • 1. Find Content Opportunities

  • 2. Creating World-Class Content

    No more crappy content.

  • 3. Promote World-Class Content

    No more crappy content.

  • BUILD RELATIONSHIPS WITH 800 lb. GORILLAS

  • 1. Collect information

    No more crappy content.

  • 2. Measure Authority with Moz

    No more crappy content.

  • No more crappy content.

  • 3. Manage Outreach in BuzzStream

    No more crappy content.

  • 4. Send and A/B Test Your Emails

    Open-worthy titleFriendly & fun introPersonalised referenceComplimentBrief purpose of emailCall to action Targeted and to the pointNo links or spam

    No more crappy content.

  • REPAIRING PAST MISTAKES

  • 1. Check for Penalties

    No more crappy content.

  • 2. Assess Your Risk

    No more crappy content.

  • 3. Remove & Disavow Bad Links

    No more crappy content.

  • MOVING FORWARD-2014 TRENDS

  • 1. Mobile Optimization

  • 2. Social Signals

  • 3. Schema Markup & Rich SnippetsDo this.

  • 4. Authorship Metrics (Author Rank)

    To do this, become a popular author- write great content on great websites and become popular on Google +

  • Chris Kilbourn |

    @chriskilbourn chris.kilbourn@fitmarketing.comhttp://bit.ly/dominate-google-in-2014-and-beyond

    No more crappy content. No more crappy content. No more crappy content. No more crappy content. No more crappy content. No more crappy content. No more crappy content.

    No more crappy content. No more crappy content. No more crappy content. To do this, become a popular author- write great content on great websites and become popular on Google +