dominate google in 2014 and beyond (back to the future style)
TRANSCRIPT
DOMINATE GOOGLEIN 2014 AND BEYOND
Chris Kilbourn VP of StrategyFit Marketing
http://bit.ly/dominate-google-in-2014-and-beyond
START WITH THE END IN MIND
•Sales•Leads•Referrals•Repeat Purchases•Brand Sentiment & Awareness
GOING BACK TO THE BASICS
MOVING BACK TO THE PRESENTCREATE WORLD-CLASSCONTENT
BUILDRELATIONSHIPSw/ 800 lb Gorillas
REPAIRPAST MISTAKES
MOVING FORWARD-2014 TRENDS
4. Send and A/B Test Your Emails
• Open-worthy title• Friendly & fun intro• Personalised
reference• Compliment• Brief purpose of
email• Call to action • Targeted and to the
point• No links or spam