dominate google in 2014 and beyond (back to the future style)

37
DOMINATE GOOGLE IN 2014 AND BEYOND Chris Kilbourn VP of Strategy Fit Marketing http://bit.ly/dominate-google-in-2014-and-beyond

Upload: fitmarketing

Post on 20-Jan-2017

1.579 views

Category:

Marketing


0 download

TRANSCRIPT

DOMINATE GOOGLEIN 2014 AND BEYOND

Chris Kilbourn VP of StrategyFit Marketing

http://bit.ly/dominate-google-in-2014-and-beyond

MANY SEOsDIDN’T LISTEN

NOW, THEY’RE LISTENING

START WITH THE END IN MIND

•Sales•Leads•Referrals•Repeat Purchases•Brand Sentiment & Awareness

GOING BACK TO THE BASICS

IMAGINE WE INVENTED THIS

KNOW YOUR CUSTOMER

CREATE LOVABLE STUFF

MOVING BACK TO THE PRESENTCREATE WORLD-CLASSCONTENT

BUILDRELATIONSHIPSw/ 800 lb Gorillas

REPAIRPAST MISTAKES

MOVING FORWARD-2014 TRENDS

CREATE WORLD-CLASS CONTENT

1. Find Content Opportunities

2. Creating World-Class Content

3. Promote World-Class Content

BUILD RELATIONSHIPS WITH 800 lb. GORILLAS

1. Collect information

2. Measure Authority with Moz

3. Manage Outreach in BuzzStream

4. Send and A/B Test Your Emails

• Open-worthy title• Friendly & fun intro• Personalised

reference• Compliment• Brief purpose of

email• Call to action • Targeted and to the

point• No links or spam

REPAIRING PAST MISTAKES

1. Check for Penalties

2. Assess Your Risk

3. Remove & Disavow Bad Links

MOVING FORWARD-2014 TRENDS

1. Mobile Optimization

2. Social Signals

3. Schema Markup & Rich Snippets

Do this.

4. Authorship Metrics (Author Rank)

Chris Kilbourn |

@chriskilbourn [email protected]

http://bit.ly/dominate-google-in-2014-and-beyond