how to dominate page one of google - #edgelondon – may 2014
TRANSCRIPT
By Oliver Ewbank (@Koozai_Ollie)
PAGE ONE DOMINATION#EDGELONDON – MAY 2014
STAT
Research Website Research
BrandResearchBuy
WHY IS
THIS IMPORTANT?
25%OF BRAND RELATED SEARCHES DON’TEND UP ON YOUR SITE
ClickZ
DID YOUKNOW? 90%
OF CUSTOMERS SAY THAT BUYING DECISIONS ARE INFLUENCED BY ONLINE REVIEWS(MARKETING LAND)
THE SERPS
PAGE 1 DOMINATION
ON-PAGEOPTIMISATION
META DATA
TECHNICALSEO
DON’T DUPLICATE
THE SOLUTIONS
SITELINK
OPTIMISATION
WHAT ARE
RICH SNIPPETS?
“Structured markup is a way of annotating
information already on your website to help
Google and others understand information
more precisely.”
Source: Google
POSSIBLEMARKUPS
HOW TO USE
YOUR BLOG
https://plus.google.com/authorship
PROFILEOPTIMISATION
LET’S GET SOCIAL
LinkedIn Quora Facebook Twitter
YouTubeGoogle+SlidesharePinterest
Expertfile FourSquare About.Me Scoop.it
STRONG PROFILES
TOP RANKING SITES
1 - Domains
2 - Wikipedia
3 - News
4 - Financials
5 - Customers
6 – Social Profiles
7 - Niche Sites
8 - Vouchers
9 - Industry
10 - Videos
PR Team: Citation in headline?
GOOGLE NEWS
Blog Content: Breaking news?
Quality: Journalistic standards?
Advice columns: Wont be featured
GOOGLE+
OPTIMISATION
LINK ANALYSIS
A good link is one that adds value to the user
Will the link deliver traffic, conversions, brand awareness, shares, or engagement?
If the link is there for no other reason
than SEO, then it’s unnatural
GENERAL
GUIDELINES
LINK ANALYSISTOOLS
NofollowRemove
LINK OPTIONS
Disavow Noindex
BRAND MONITORING
WHAT IS
BRAND MONITORING?
PHRASES TO
MONITOR
SITES TO
MONITOR
Your Site
Social Media
Industry Related Blogs
Personal Blogs
Forums
Reviews
Articles
Photos
Competitors
Videos
PAID TOOLS
FREETOOLS
Gain fantastic FREE insights
into how your brand is shared
socially, with Google Analytics
reporting
Gain fantastic FREE insights into
how your brand is shared
socially, with Google Analytics
reporting
NEGATIVE
BRAND SEARCHES
BRAND TERM
TRAFFIC ALERTS
MORE TIPS
FREEWhitepaper
at
Koozai.com
BUILD RELEVANCE
Your
Website
Extra Domain
Wikipedia
Press Release
Social Profiles
Google+
YouTube Facebook
Google+
YouTube
Visuals
Your Blog
Infographic
Your Blog
News
News
News
CONTENT MARKETING
Award Promotion
Blog Content
Blogger Reviews
Competition Promotion
Glossary of Terms
FAQsE-BooksQuestionnaires
WhitepapersPress
ReleasesInfographics Videos
CONTENT MARKETING
INFOGRAPHICS
BrainstormShortlist Targeted
Sites
Create Content
OutreachPublishPromote
CONTENT STRATEGY
CONTENT PROMOTION
Referral
Traffic
Social
SignalsCitations
THE RESULTS
Conversions Engagement
INSUMMARY
IMAGES & CREDITS
http://www.bigstockphoto.com/image-28225274/stock-photo-barcelona%2C-spain-july-27%3A-mo-farah-of-great-britain-
winning-the-men-10000m-final-during-the-20th-e
http://www.bigstockphoto.com/image-3919710/stock-photo-olympics-mens-100-meter-sprint
http://www.bigstockphoto.com/image-62638898/stock-photo-stuttgart%2C-germany-april-01%2C-2014%3A-hugo-boss-store-
hugo-boss-based-in-metzingen-in-germany-it-has
http://www.bigstockphoto.com/image-50985044/stock-photo-passenger-plane-above-the-clouds
http://www.bigstockphoto.com/image-10292142/stock-photo-question-mark
http://www.bigstockphoto.com/image-59712695/stock-photo-wroclaw%2C-poland-january-10%2C-2014%3A-google-com-
homepage-with-a-cursor-on-the-search-button
http://www.bigstockphoto.com/image-49897850/stock-vector-responsive-design
http://www.bigstockphoto.com/image-36797585/stock-photo-awesome-evaluation-form
http://www.bigstockphoto.com/image-35183468/stock-photo-panda-bear
http://www.bigstockphoto.com/image-44251768/stock-photo-a-pair-of-parrots
http://www.bigstockphoto.com/image-36366121/stock-photo-red-eyed-tree-frog-peeping-curiously-between-green-leafs-in-
rainforest-costa-rica-curious-cute-night
http://www.bigstockphoto.com/image-46891609/stock-photo-digital-photo-camera-in-studio-with-softbox-and-flashes-3d
http://www.bigstockphoto.com/image-30797861/stock-photo-blog-concept-in-word-tag-cloud-isolated-on-white-background
http://www.bigstockphoto.com/image-38237647/stock-photo-one-red-apple-on-a-background-of-green-apples
http://www.bigstockphoto.com/image-49023434/stock-photo-press-release-closeup-illustration-design-graphic
http://www.bigstockphoto.com/image-4623006/stock-photo-microphones-at-press-conference
http://www.bigstockphoto.com/image-23456561/stock-vector-a-lot-of-plus-one-at-google-plus
http://www.bigstockphoto.com/image-15030065/stock-photo-emperor-penguins-in-antarctica
http://www.bigstockphoto.com/image-42647851/stock-photo-spinach-and-apple-smoothie
http://www.bigstockphoto.com/image-37814620/stock-photo-smart-student
http://www.bigstockphoto.com/image-36413044/stock-photo-technology-in-the-hands-of-businessmen
RESOURCES
http://www.koozai.com/blog/search-marketing/essential-2013-seo-health-check-guide/
http://www.seowizz.net
http://www.clickz.com/clickz/news/1702845/study-brand-searches-stray-companys-site
http://marketingland.com/survey-customers-more-frustrated-by-how-long-it-takes-to-resolve-a-
customer-service-issue-than-the-resolution-38756
http://www.thinkwithgoogle.com/articles/constant-consideration-new-vehicle-study.html
http://www.thinkwithgoogle.com/tools/customer-journey-to-online-purchase.html
http://searchenginewatch.com/article/2120682/Image-Optimization-How-to-Rank-on-Image-
Search
http://searchengineland.com/faq-all-about-the-banner-ad-test-in-googles-search-results-
175045
http://www.koozai.com/blog/branding/reputation-management/content-marketing-tactics-
enhance-page-one-domination/
http://games.usvsth3m.com/north-o-meter/
http://www.gjwtitmuss.co.uk/blog/resources/owning-your-first-pet-dog/
http://namechk.com/
https://brandyourself.com/
