Corporate Video Pitch

The brief Dear Level 3 Creative Media Students,

The City of Westminster College Student Awards Ceremony is an annual event celebrating the successes and achievements of the College’s students. In presenting awards to a number of students and explaining to the audience what has made each of their achievements exceptional , (This means our programme will be aimed at students and

staff.) It also provides an opportunity for the College to showcase the range and quality of its work to external stakeholders.

The ceremony takes place in the Sarah Siddons Theatre and usually has an audience of around 250 people, made up of students, staff, governors, sponsors and VIPs. In addition to the presentation of the awards, the evening includes one or two student performances and a guest speaker. (We will need to make our programme fast paced to

keep the audience interested)

This year I would like you to produce the awards ceremony in collaboration with the Student Awards Committee, which I chair.

The presentation of awards is split into four sections, one for each Faculty

In advance of the award ceremony, we would like you to produce a title sequence and VT inserts (timings to be confirmed) introducing each section/Faculty and showing some of what they do. (We will need to videos and a title sequence to illustrate the event and evaluate each faculty) Ideas for the structure and format of each video should be presented to representatives of the awards committee for approval prior to production. (We will be making the video light hearted and humorous to keep the audience

entertained)

We would also like you manage the production and record the ceremony to create an audio-visual record of the event.

I look forward to meeting you and hearing your ideas. As I am new to the demands of TV production, deadline dates for this assignment are to be negotiated with the executive producers, James Hodges and Barrington Robinson.

Best wishes

DAVID PIGDEN

Shots and techniquesWe are planning on having fast paced shots to keep the audience interested. For the interviews we will be using noddy shots and mid shots this is to make sure the audience can clearly see the face of the person being interviewed. The video will begin with an extreme wide shot of college and possibly a bird’s eye view using the drone. There will also be cutaways of different places in the college.

Resources We will be using Final Cut Pro on the Apple Macs to edit the videos. To film we will use the Panasonic cameras and the boom mics. A tripod and headphones will also be used. This will ensure our footage is the best it can be.