Pitch

Laura Hinds

Final Decision

I have chosen to make a music video for the song Old Pine by Ben Howard

Ben Howard is an artist from the indie genre, and is a singer/songwriter

I chose this song as it is quite uplifting

The song also has a summery feel and, as I would be filming in summer, I think I could make a suitable video

The lyrics are also suitable to make a video with perhaps a romance element or a friendship/relationship element

Summary of Narrative

I have decided that my music video will have a loose narrative

Throughout the video two people will feature, with a mixture of friends throughout

The friendship will ‘grow’ throughout the video

But the aesthetics of the video will be the most important thing

Content

The video will be set in multiple country locations such as fields, forests, gardens or beaches around sunset

Close ups will be used to make a personal experience, like friends talking to each other

Handheld camera will be the main camera movement used in the video as this gives it a more indie, home video atmosphere

Point of view shots will be used to make the viewer feel like they’re with the people, making the video uplifting

The lighting will be soft and I will use soft focus as this will create a warm feeling

Messages

The main message in this video will be about friendship and to appreciate it

The uplifting nature of the song allows the video to give the message of enjoying life and your youth

Representation

I will create a representation of youth as carefree and fun loving through the setting and events of the video

A representation of gender will be created as they will both feature in the video

As the main people will be female, they will be represented as loving and enjoying life and their friendship

Andrew Goodwin

This video will have a link between the lyrics and the visuals

The lyrics talk about camping in forest, with people and refers to things relevant to forests, for example pine cones

This closely links to my video ideas

Stuart Hall

This video will cause the audience to get a negotiated reading from the text

As there isn’t a specific obvious reading/story of the text, the audience will bring personal knowledge and experiences that will let them get more or less from the text

Some people may enjoy the video more than others because of social and cultural context (Morley)