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Page 1: Convergence culture Convergence Culture - Forsiden · convergence culture, where old and new media collide, where grassroots and corporate media intersect, where the power of the

9/26/11

1

ConvergenceCulture

MEVIT400028September2011

TanjaStorsul

Convergenceculture

“Welcometoconvergenceculture,whereoldandnewmediacollide,wheregrassrootsandcorporatemediaintersect,wherethepowerofthemediaproducesandthepowerofthemediaconsumerinteractinunpredictableways”(Jenkins2006:2).

NicholasNegroponte,1979

Film and television

industries

Printing and publishing industries

Computer industries

NicholasNegroponte,1979

Film and television industries

Printing and publishing industries

Computer industries

Page 2: Convergence culture Convergence Culture - Forsiden · convergence culture, where old and new media collide, where grassroots and corporate media intersect, where the power of the

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Mediaconvergence

•  “DuetoallkindsoftechnologicalandeconomicdevelopmentsthetradiTonalmediasectorandthetelecommunicaTonssectorsarebecomingincreasinglyrelated”

CuilenbergandSlaa1993:149

Mediaconvergence

•  “CompuTngcorduroy,memorymuslin,andsolarsilkmightbetheliteralfabricoftomorrow’sdigitaldress.Insteadofcarryingyourlaptop,wearit.…Inthefurtherfuture,computerdisplaysmaybesoldbythegallonandpaintedon,CD‐ROMsmaybeedible,andparallelprocessorsmaybeappliedlikesuntanloTon.AlternaTvely,wemightbelivinginourcomputers.”

Negroponte1995:209‐10

Mediaconvergence

•  “InthelastquarterofthetwenTethcentury,...theInternet,andobscuretechnologywithoutmuchapplicaTonbeyondthesecludedworldsofcomputerscienTsts,hackers,andcounterculturalcommuniTes,becametheleverforthetransiTontoanewformofsociety‐thenetworksociety‐andwithittoaneweconomy”

Castells2001:2

Convergence

•  Networkconvergence?•  Terminalconvergence?•  Serviceconvergence?•  Rhetoricalconvergence?•  Marketconvergence?•  Regulatoryconvergence?

FagerjordandStorsul(2007)"QuesToningConvergence”inStorsulandStuedahl(eds)Ambivalencetowardsconvergence.

DigitalizaDonandmediachange,Gøteborg:Nordicom

Page 3: Convergence culture Convergence Culture - Forsiden · convergence culture, where old and new media collide, where grassroots and corporate media intersect, where the power of the

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Convergenceculture

“Welcometoconvergenceculture,whereoldandnewmediacollide,wheregrassrootsandcorporatemediaintersect,wherethepowerofthemediaproducesandthepowerofthemediaconsumerinteractinunpredictableways”(Jenkins2006:2).

Convergenceculture

MediaConvergence

CollecTveIntelligence

ParTcipatoryCulture

Producersandconsumers

“Ratherthantalkingaboutmediaproducersandconsumersoccupyingseparateroles,wemightnowseethemasparTcipantswhointeractwitheachotheraccordingtoanewsetofrulesthatnoneofusfullyunderstands”(p3).

5min

Discussyourownmediause.

•  Whenareyouaconsumerandwhenareyouaproducer?

Page 4: Convergence culture Convergence Culture - Forsiden · convergence culture, where old and new media collide, where grassroots and corporate media intersect, where the power of the

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Convergencecultureandpopularculture

Convergenceculture‐andpopularculture

Convergencecultureandpopularculture 3minutes

•  Dofans’acTviTesthreatencopyright?

Page 5: Convergence culture Convergence Culture - Forsiden · convergence culture, where old and new media collide, where grassroots and corporate media intersect, where the power of the

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ConvergencecultureandpoliTcalculture

ConvergencecultureandpoliTcalculture

ConvergencecultureandpoliTcalculture

2min:•  ImpactonlocalelecTonsin2011?

•  ImpactonelecTonin2013?


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