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9/26/11 1 Convergence Culture MEVIT4000 28 September 2011 Tanja Storsul Convergence culture “Welcome to convergence culture, where old and new media collide, where grassroots and corporate media intersect, where the power of the media produces and the power of the media consumer interact in unpredictable ways” (Jenkins 2006:2). Nicholas Negroponte, 1979 Film and television industries Printing and publishing industries Computer industries Nicholas Negroponte, 1979 Film and television industries Printing and publishing industries Computer industries

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Page 1: Convergence culture Convergence Culture - Forsiden · convergence culture, where old and new media collide, where grassroots and corporate media intersect, where the power of the

9/26/11

1

ConvergenceCulture

MEVIT400028September2011

TanjaStorsul

Convergenceculture

“Welcometoconvergenceculture,whereoldandnewmediacollide,wheregrassrootsandcorporatemediaintersect,wherethepowerofthemediaproducesandthepowerofthemediaconsumerinteractinunpredictableways”(Jenkins2006:2).

NicholasNegroponte,1979

Film and television

industries

Printing and publishing industries

Computer industries

NicholasNegroponte,1979

Film and television industries

Printing and publishing industries

Computer industries

Page 2: Convergence culture Convergence Culture - Forsiden · convergence culture, where old and new media collide, where grassroots and corporate media intersect, where the power of the

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Mediaconvergence

•  “DuetoallkindsoftechnologicalandeconomicdevelopmentsthetradiTonalmediasectorandthetelecommunicaTonssectorsarebecomingincreasinglyrelated”

CuilenbergandSlaa1993:149

Mediaconvergence

•  “CompuTngcorduroy,memorymuslin,andsolarsilkmightbetheliteralfabricoftomorrow’sdigitaldress.Insteadofcarryingyourlaptop,wearit.…Inthefurtherfuture,computerdisplaysmaybesoldbythegallonandpaintedon,CD‐ROMsmaybeedible,andparallelprocessorsmaybeappliedlikesuntanloTon.AlternaTvely,wemightbelivinginourcomputers.”

Negroponte1995:209‐10

Mediaconvergence

•  “InthelastquarterofthetwenTethcentury,...theInternet,andobscuretechnologywithoutmuchapplicaTonbeyondthesecludedworldsofcomputerscienTsts,hackers,andcounterculturalcommuniTes,becametheleverforthetransiTontoanewformofsociety‐thenetworksociety‐andwithittoaneweconomy”

Castells2001:2

Convergence

•  Networkconvergence?•  Terminalconvergence?•  Serviceconvergence?•  Rhetoricalconvergence?•  Marketconvergence?•  Regulatoryconvergence?

FagerjordandStorsul(2007)"QuesToningConvergence”inStorsulandStuedahl(eds)Ambivalencetowardsconvergence.

DigitalizaDonandmediachange,Gøteborg:Nordicom

Page 3: Convergence culture Convergence Culture - Forsiden · convergence culture, where old and new media collide, where grassroots and corporate media intersect, where the power of the

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3

Convergenceculture

“Welcometoconvergenceculture,whereoldandnewmediacollide,wheregrassrootsandcorporatemediaintersect,wherethepowerofthemediaproducesandthepowerofthemediaconsumerinteractinunpredictableways”(Jenkins2006:2).

Convergenceculture

MediaConvergence

CollecTveIntelligence

ParTcipatoryCulture

Producersandconsumers

“Ratherthantalkingaboutmediaproducersandconsumersoccupyingseparateroles,wemightnowseethemasparTcipantswhointeractwitheachotheraccordingtoanewsetofrulesthatnoneofusfullyunderstands”(p3).

5min

Discussyourownmediause.

•  Whenareyouaconsumerandwhenareyouaproducer?

Page 4: Convergence culture Convergence Culture - Forsiden · convergence culture, where old and new media collide, where grassroots and corporate media intersect, where the power of the

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Convergencecultureandpopularculture

Convergenceculture‐andpopularculture

Convergencecultureandpopularculture 3minutes

•  Dofans’acTviTesthreatencopyright?

Page 5: Convergence culture Convergence Culture - Forsiden · convergence culture, where old and new media collide, where grassroots and corporate media intersect, where the power of the

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ConvergencecultureandpoliTcalculture

ConvergencecultureandpoliTcalculture

ConvergencecultureandpoliTcalculture

2min:•  ImpactonlocalelecTonsin2011?

•  ImpactonelecTonin2013?


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