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Wednesday, November 2, 11

Understanding WHY people like things

1. Words are the key

2. Understand the world first

3. One “why” delivers and delivers

Reaction Mapping®


How do you feel about words?

“I can’t model them.”

“I can’t predict them.”

“To tell the truth, I don’t even like to write them.”


Words are the key

“twisted mind blowing almost perfect science fiction” (Inception)

“a bold and breathtaking saga” (The Godfather)

“raunchier than ever... Surprisingly consistent comedy” (The Hangover)


Understand the world first


1 why = 1 channel = movie marathon


“We’ve got to find a way to make this”


“fit into thehole for this”



“fit into thehole for this”


“using nothing but that”Zend, Javascript, Mootools

(Walter von Huene, Apollo 13)


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Q&A


Download - Community Code: Nanocrowd

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