community code: nanocrowd

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Wednesday, November 2, 11

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Nanocrowd 2.0: Transforming a website into an interactive consumer touch application We’ll show you how Sencha Touch enabled our team (a bunch of desktop PC and Web nerds) to transform our recommendation website into an interactive multimedia mobile consumer app for finding and watching movies on the iPad. We used a combination of technology including Sencha Touch, HTML5, and webSQL. We’ll show the code and methods we developed to: find and display lists of movies with embedded buttons, database info, and media objects; present context-sensitive information and navigate collections of related videos; and manage a complex client/server data storage model.Doug Millasich designs and develops the code and databases that drive Nanocrowd products. He has 20 years of experience with companies like Honeywell and Sabre, building applications in a variety of programming languages and databases. These days he builds mobile web applications using C#, PHP, JavaScript, HTML5, MySQL, WebSQL, and Sencha Touch.Roderic March has founded and led several ventures ranging from low-technology LBO’s to high-tech start-ups, including FirstFloor Software which merged with Calico Commerce and went public. His passion is developing tools that analyze and predict consumer preferences and purchase behavior. At Nanocrowd, Roderic’s focus is on building technology that understands why people like things - starting with movies.

TRANSCRIPT

Page 1: Community Code: Nanocrowd

Wednesday, November 2, 11

Page 2: Community Code: Nanocrowd

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Page 3: Community Code: Nanocrowd

Understanding WHY people like things

1. Words are the key

2. Understand the world first

3. One “why” delivers and delivers

Reaction Mapping®

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Page 4: Community Code: Nanocrowd

How do you feel about words?

“I can’t model them.”

“I can’t predict them.”

“To tell the truth, I don’t even like to write them.”

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Page 5: Community Code: Nanocrowd

Words are the key

“twisted mind blowing almost perfect science fiction” (Inception)

“a bold and breathtaking saga” (The Godfather)

“raunchier than ever... Surprisingly consistent comedy” (The Hangover)

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Page 6: Community Code: Nanocrowd

Understand the world first

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Page 7: Community Code: Nanocrowd

Understand the world first

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1 why = 1 channel = movie marathon

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1 why = 1 channel = movie marathon

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Page 10: Community Code: Nanocrowd

1 why = 1 channel = movie marathon

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“We’ve got to find a way to make this”

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“fit into thehole for this”

“We’ve got to find a way to make this”

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Page 13: Community Code: Nanocrowd

“fit into thehole for this”

“We’ve got to find a way to make this”

“using nothing but that”Zend, Javascript, Mootools

(Walter von Huene, Apollo 13)

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Page 14: Community Code: Nanocrowd

search.nanocrowd.comDemo

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Sencha Touchcode demo

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Page 16: Community Code: Nanocrowd

Q&A

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Page 17: Community Code: Nanocrowd

Wednesday, November 2, 11