![Page 1: Christina martin saturday_2010 conference presentation_final_11102010](https://reader036.vdocuments.site/reader036/viewer/2022081602/5498465eb47959b2448b466e/html5/thumbnails/1.jpg)
![Page 2: Christina martin saturday_2010 conference presentation_final_11102010](https://reader036.vdocuments.site/reader036/viewer/2022081602/5498465eb47959b2448b466e/html5/thumbnails/2.jpg)
Technology and You: Communicating with Your
StudentsChristina Martin, Access Group
Web Channel and Interactive Marketing Director
Dino Koff, Dartmouth Medical School Director of Financial Aid and Student Affairs
![Page 3: Christina martin saturday_2010 conference presentation_final_11102010](https://reader036.vdocuments.site/reader036/viewer/2022081602/5498465eb47959b2448b466e/html5/thumbnails/3.jpg)
The Good News!
![Page 4: Christina martin saturday_2010 conference presentation_final_11102010](https://reader036.vdocuments.site/reader036/viewer/2022081602/5498465eb47959b2448b466e/html5/thumbnails/4.jpg)
Millennials are Wired
![Page 5: Christina martin saturday_2010 conference presentation_final_11102010](https://reader036.vdocuments.site/reader036/viewer/2022081602/5498465eb47959b2448b466e/html5/thumbnails/5.jpg)
Millennials Technology
![Page 6: Christina martin saturday_2010 conference presentation_final_11102010](https://reader036.vdocuments.site/reader036/viewer/2022081602/5498465eb47959b2448b466e/html5/thumbnails/6.jpg)
Millennials Their Cell Phones
![Page 7: Christina martin saturday_2010 conference presentation_final_11102010](https://reader036.vdocuments.site/reader036/viewer/2022081602/5498465eb47959b2448b466e/html5/thumbnails/7.jpg)
Millennials Need You!
![Page 8: Christina martin saturday_2010 conference presentation_final_11102010](https://reader036.vdocuments.site/reader036/viewer/2022081602/5498465eb47959b2448b466e/html5/thumbnails/8.jpg)
The Bad News
![Page 9: Christina martin saturday_2010 conference presentation_final_11102010](https://reader036.vdocuments.site/reader036/viewer/2022081602/5498465eb47959b2448b466e/html5/thumbnails/9.jpg)
Getting Started
• Groundswell• Framework for
thinking about how to use these tools
• “The Ladder”
![Page 10: Christina martin saturday_2010 conference presentation_final_11102010](https://reader036.vdocuments.site/reader036/viewer/2022081602/5498465eb47959b2448b466e/html5/thumbnails/10.jpg)
Thinking About This
![Page 11: Christina martin saturday_2010 conference presentation_final_11102010](https://reader036.vdocuments.site/reader036/viewer/2022081602/5498465eb47959b2448b466e/html5/thumbnails/11.jpg)
Objectives
Listening Sharing
Interacting
![Page 12: Christina martin saturday_2010 conference presentation_final_11102010](https://reader036.vdocuments.site/reader036/viewer/2022081602/5498465eb47959b2448b466e/html5/thumbnails/12.jpg)
Listening Tools• Surveys/Polls
– Survey Monkey• Easy to use• Question logic for best
results• Analyze the data to
formulate action items
Free!
![Page 13: Christina martin saturday_2010 conference presentation_final_11102010](https://reader036.vdocuments.site/reader036/viewer/2022081602/5498465eb47959b2448b466e/html5/thumbnails/13.jpg)
Listening Tools
• Monitoring– Google Alerts – RSS Feeds– TweetBeep
Free!
Free!
Free!
![Page 14: Christina martin saturday_2010 conference presentation_final_11102010](https://reader036.vdocuments.site/reader036/viewer/2022081602/5498465eb47959b2448b466e/html5/thumbnails/14.jpg)
![Page 15: Christina martin saturday_2010 conference presentation_final_11102010](https://reader036.vdocuments.site/reader036/viewer/2022081602/5498465eb47959b2448b466e/html5/thumbnails/15.jpg)
Sharing Tools
• Blogging– WordPress – – TypePad – free trial, $9.00/month
– Blogger – couldn’t find pricing
Free!
![Page 16: Christina martin saturday_2010 conference presentation_final_11102010](https://reader036.vdocuments.site/reader036/viewer/2022081602/5498465eb47959b2448b466e/html5/thumbnails/16.jpg)
Sharing Tools
• Presentations– Camtasia (<$200) Brainshark (<$200)
– SlideShare Free!
![Page 17: Christina martin saturday_2010 conference presentation_final_11102010](https://reader036.vdocuments.site/reader036/viewer/2022081602/5498465eb47959b2448b466e/html5/thumbnails/17.jpg)
Sharing Tools
• Videos– YouTube Free!
![Page 18: Christina martin saturday_2010 conference presentation_final_11102010](https://reader036.vdocuments.site/reader036/viewer/2022081602/5498465eb47959b2448b466e/html5/thumbnails/18.jpg)
Sharing Tools
• Texting– Mobilitzer – $10/month to $2,000/month
– Clickatell – pricing based on credits
![Page 19: Christina martin saturday_2010 conference presentation_final_11102010](https://reader036.vdocuments.site/reader036/viewer/2022081602/5498465eb47959b2448b466e/html5/thumbnails/19.jpg)
Sharing Tools
• Paper to Online– eBooks– Access Group’s eBook
• Webinars– GoToMeeting
• Internet Conferencing– Skype Free!
![Page 20: Christina martin saturday_2010 conference presentation_final_11102010](https://reader036.vdocuments.site/reader036/viewer/2022081602/5498465eb47959b2448b466e/html5/thumbnails/20.jpg)
Interacting Tools
• Facebook– Listen:
forums, discussions, polls
– Share: comments, posts
Free!
![Page 21: Christina martin saturday_2010 conference presentation_final_11102010](https://reader036.vdocuments.site/reader036/viewer/2022081602/5498465eb47959b2448b466e/html5/thumbnails/21.jpg)
Interacting Tools
• Twitter– Listen and share: monitor buzz, share posts
Free!
Free!
![Page 22: Christina martin saturday_2010 conference presentation_final_11102010](https://reader036.vdocuments.site/reader036/viewer/2022081602/5498465eb47959b2448b466e/html5/thumbnails/22.jpg)
Key Takeaway!
![Page 23: Christina martin saturday_2010 conference presentation_final_11102010](https://reader036.vdocuments.site/reader036/viewer/2022081602/5498465eb47959b2448b466e/html5/thumbnails/23.jpg)
Podcasting
Thanks Tony Sozzo http://audacity.sourceforge.net/
![Page 25: Christina martin saturday_2010 conference presentation_final_11102010](https://reader036.vdocuments.site/reader036/viewer/2022081602/5498465eb47959b2448b466e/html5/thumbnails/25.jpg)
Survey Monkey
![Page 26: Christina martin saturday_2010 conference presentation_final_11102010](https://reader036.vdocuments.site/reader036/viewer/2022081602/5498465eb47959b2448b466e/html5/thumbnails/26.jpg)
Mint
![Page 27: Christina martin saturday_2010 conference presentation_final_11102010](https://reader036.vdocuments.site/reader036/viewer/2022081602/5498465eb47959b2448b466e/html5/thumbnails/27.jpg)
Flash Drive
![Page 28: Christina martin saturday_2010 conference presentation_final_11102010](https://reader036.vdocuments.site/reader036/viewer/2022081602/5498465eb47959b2448b466e/html5/thumbnails/28.jpg)
Technology and You: Communicating with Your
StudentsDino Koff, Dartmouth Medical School
Director of Financial Aid and Student Affairs
Christina Martin, Access Group Web Channel and Interactive Marketing Director