christina martin saturday_2010 conference presentation_final_11102010
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Technology and You: Communicating with Your Students for Financial Aid Administrators, November 2010TRANSCRIPT
Technology and You: Communicating with Your
StudentsChristina Martin, Access Group
Web Channel and Interactive Marketing Director
Dino Koff, Dartmouth Medical School Director of Financial Aid and Student Affairs
The Good News!
Millennials are Wired
Millennials Technology
Millennials Their Cell Phones
Millennials Need You!
The Bad News
Getting Started
• Groundswell• Framework for
thinking about how to use these tools
• “The Ladder”
Thinking About This
Objectives
Listening Sharing
Interacting
Listening Tools• Surveys/Polls
– Survey Monkey• Easy to use• Question logic for best
results• Analyze the data to
formulate action items
Free!
Listening Tools
• Monitoring– Google Alerts – RSS Feeds– TweetBeep
Free!
Free!
Free!
Sharing Tools
• Blogging– WordPress – – TypePad – free trial, $9.00/month
– Blogger – couldn’t find pricing
Free!
Sharing Tools
• Presentations– Camtasia (<$200) Brainshark (<$200)
– SlideShare Free!
Sharing Tools
• Videos– YouTube Free!
Sharing Tools
• Texting– Mobilitzer – $10/month to $2,000/month
– Clickatell – pricing based on credits
Sharing Tools
• Paper to Online– eBooks– Access Group’s eBook
• Webinars– GoToMeeting
• Internet Conferencing– Skype Free!
Interacting Tools
• Facebook– Listen:
forums, discussions, polls
– Share: comments, posts
Free!
Interacting Tools
• Twitter– Listen and share: monitor buzz, share posts
Free!
Free!
Key Takeaway!
Podcasting
Thanks Tony Sozzo http://audacity.sourceforge.net/
Survey Monkey
Mint
Flash Drive
Technology and You: Communicating with Your
StudentsDino Koff, Dartmouth Medical School
Director of Financial Aid and Student Affairs
Christina Martin, Access Group Web Channel and Interactive Marketing Director