Download - Camerjam vodafone mobile sport masterclass
Are we there yet?
Trends in Mobile Content and
Vodafone’s approach
Hemant Madan
Head of Developer Marketing,
Vodafone Group Content Services
5th Oct 2011
Food
Curation
Targeting
Safety
Vodafone is adopting a multi-channel approach to maximise the benefit for major partners
Shop
Pre-loads
Carrier Channel
The high quality apps store – excellent user
experience and a curated content catalogue
A programme to pre-load games and apps on
handsets and tablets for key partners
New promotional space within Android Market
and other stores to promote Vodafone selected content
Tips & Tricks for Discoverability
• Know your audience & objectives
• Localization
• Marketing Assets (metadata)
• PR & WOM (differentiation, innovation, QUALITY)
• Cross-promote
• Purchase media space
• Analytics
• Strategic partnerships (and platform decision)
Encouraging Innovation
&
Changing Lives
Vodafone Mobile Clicks :
Bringing Startups to Life
€3000,000,000,000
37,000,000
developer.vodafone.com/smartaccess2011
“Considering sign language
when developing apps is
fundamental…”
“15m for a person who
cannot see very well can be
another world…”
“We can use computers but we
are excluding those people who
cannot use a smartphone…”
Are we there yet?