camerjam public sector masterclass wikimedia
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Roger Bamkin and Terence Eden
Chair - Wikimedia UK and Moblie Phone consultant
This presentation is CC-BY-SA except for logos and screen prints which are Fair Use or used with permission
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Wikimedia’s Objective
Most Days !!!!
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Top Ten Global Websites – Our Impact
1. Google No. 1. Is this where You wants to be?
2. Facebook
3. YouTube
4. Yahoo
5. Baidu.com
6. Blogger.com
7. Wikipedia This is us. We have 450 million users/ month
8. Windows Live
9. Twitter
10.QQ,com
Your customers, your tourists & your schools use Wikipedia
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Foundation
• Keep sites running
• Employ central staff
• Run global fundraising
• Liaise with Volunteer community
• Manage new initiatives
• Encourage outreach by chapters
Wikimedia UK
• Promotes values of the Foundation
• One of 40 national chapters
• Support freely licensed material
• Member-based & volunteer-run
• Donor-sourced budget
• Non-profit seeking charitable status
• In 3rd year as an organisation
• Encourage outreach
Who are we?
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Why now?
Wikimedia UK have an invention - QRpedia We have tried it in a Museum, An Art Exhibition and Photo exhibition. The Domesday Book uses this technology.
Its working in England, Spain, Russia, the U.S.A. And the Netherlands
We’ve been on Spanish TV, Welsh TV, Russian TV We intend to transform a community.
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Derby Museum
Derby Museum The wiki article was OK
Derby Museum is a small regional museum
On Wikipedia In Reality
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Wikipedians & Derby Museum curators met
Derby Museum article now mentioned ~ 40 objects. It was bigger. And better
After one meeting
As a result of the meetings We wrote 10-20 articles The Derby Museum article spread quickly to a dozen languages
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We did write some articles
But we wanted to do more ... We don’t want to write a few articles about Derby (or Monmouth ....)
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In Derby we wanted to do something better
QR Code
Devised in 1994 it is used in UK as a gimmick, but is
being adopted by business
We wanted to use QR codes in addition to labels We installed QR codes in Derby museum on sample objects So, visitors were reading facts not written by curators Both Wikipedians and curators could edit the Wikipedia page
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QRpedia Code
• First used at Derby Museums in April.
• Allows mobile access to the Wikipedia page in your language
QRpedia supplies pages in any language
By April all QR codes replaced We created a web site to receive the QRpedia requests The website recognises the language of the users phone It redirects to the correct article in the language defined by the phone
Devised by Bamkin and Terence Eden
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How does QRpedia work?
We will ... ... And you can do it NOW!
But where will we find all the extra text in French, German , Polish etc?
How
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“Collateral damage”
The Wikipedia article about “Derby” is now in 60 languages. Most objects now have a QRpedia code However: • Nearby bridges got articles, churches, the library next door, castles,
archaeological sites and in different languages
• Paintings that people thought were in Derby (but are not) got articles
• Paintings that were in storage got articles
• People who worked for the museum in the 19th century got articles
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Derby Museum Video
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We made the front pages of the main Wikipedias
This will result in more hits to Derby Museum’s webpage
Fulfils mission to educate and share knowledge
Raises interest in & status of any city across the world
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14,000 English people read about this painting
The article was written in French ... was translated into English ... and then into Russian ... onto the Russian main page Where 53,000 read about it Can we get Monmouth related paintings published with “free licenses”
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1,200 articles on Derby Museum exhibits
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Who wrote them all?
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Improving a town’s Google position on the web
Optimisation is done using links. Derby Museum=1200
Google uses the number of links to decide how important a page is.
On non-English Wiki s-best UK museum will
not be National Museum of Wales
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Can we make Monmouth a hub on the map?
Can you see Monmouth Shire Hall on the French map?
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MonmouthpediA Main points
1. Wikimedia UK and MCC are committed to do this
2. “1,000 codes by April”
3. WOW!
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Tesco Supermarket - Korea
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Thank You
For your time
For listening
For your questions
For your patience
This presentation is CC-BY-SA except for logos and screen prints which are Fair Use or used with permission
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QR code statistics
• Worldwide usage on growth path: Q3/2011 growing by 20.0% over Q2/2011, with daily scans coming from 141 different countries around the world • Barcode usage in North America continues to expand in Q3 with 42.1% growth in the USA and 35.1% growth in Canada compared to Q2/2011 • QR Code activity in the Spain and Australia showed a significant growth in Q3 of 66.5%, and 50.9% respectively over Q2/2011 • In the Czech Republic, the continues activity of our partners Seznam (http://www.seznam.cz ) to promote QR Codes resulted a 65.6% growth in Q3 compared to Q2/2011 http://www.whatsnextblog.com/
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Bragging List
The only museum you can use in Anglo Saxon,
Belorussian, Catalan, Danish, Esperanto, Finnish,
Galacian, ...
The Magna Carta, Domesday book, The Colossus
computer have our codes
There are Wikipedians who support this idea and
ensure its success
We are building the only wiki town in the world
We are shortlisted for a DTi award for mobile innovation
Wikimedia mentioned us as a success in their annual