MOBILE MARKETING

26 million users in the UK have smartphones

17% of search is for Automotive info (3.4 mil searches a month)

MOBILE MARKETING

Nearly all automotive sites/apps fall into x2 categories……

MOBILE MARKETING

Save time

MOBILE MARKETING

Pass time

CASE STUDY – BMW

AIM – To save time, provide information, facilitate product purchase

SOLUTION - A fully integrated, used car search application

RESULTS - Increase lead generation by offering a seamless mobile experience

BMW used car app (Android, iOS, Mobile Web)

Useful information accessed quickly and easily

Customers use drop down pickers to filter their search…

Postcode/ detect LBS(Location Based Services)

Range (Distance willing to travel)

Decision Makers Series, Body Type and Budget

FEATURES

Alerts / Push Notifications to encourage repeated engagement

CASE STUDY – BMW

MY BMW

Personalised from the very first search, My BMW will contain both cars users’ bookmarked as well as user search profiles

What can you do:

• Create and save multiple search profiles

• Name each car profile, e.g. Weekend Toy, adding a layer of personalisation

• Flick through your saved cars by profile for comparison

• View bookmarked cars

Save up to 3 different profiles

DEALERSHIP FINDER

Find your nearest dealership using LBS or by entering a postcode

Click badge to see:

Dealer information, including address and phone number

Click to call functionality

Request a call back if possible

Save your nearest to favourites

Get directions from your location using Google Maps

CASE STUDY – BMW

CASE STUDY – HYUNDAI

AIM – To compliment Hyundai’s sponsorship campaign of the upcoming 2012 European football

championships + promote the ix35

RESULT – The Hyundai Boot Shoot advergame for iPhone

Brand Engagement

FEATURES

• Play Game

• Dealers

• Showrooms

HOW TO PLAY – The game challenged sports fans to “kick” a ball

into the open boot of a Hyundai ix35

As one advances difficulty increases with the car moving etc., and

results are shared to GameCentre.

Splash page - brand has strong visibility

CASE STUDY – MyRENAULT

AIM – Mobile site / app fully integrated with Renault’s complex back end data bases

SOLUTION: A full service “MyRenault” mobile site enabling:

A simple to use mobile site/app allowing customers to access live

information about their vehicle

• Booking a service, MOT and general repairs

• My garage (details of closest garage and dealers)

• My Renault numbers (contact Renault services)

• My updates (including recall information)

CASE STUDY – MyRENAULT

AIM – Mobile site / app fully integrated with Renault’s complex back end data bases

SOLUTION: A full service “MyRenault” mobile site enabling:

A simple to use mobile site/app allowing customers to access live

information about their vehicle

• Booking a service, MOT and general repairs

• My garage (details of closest garage and dealers)

• My Renault numbers (contact Renault services)

• My updates (including recall information)

RESULTS:

Results exceeded objectives

• 234,000 visits in UK alone

• 13,125 Services booked

• 75,234 Dealer searches

MOBILE ADVERTISING

MOBILE ADVERTISING

The new(ish) advertising channel from Apple – the iAd

iAd reaches millions of iPhone, iPad and iPod touch users around the world in their favorite apps..

MOBILE ADVERTISING

Examples…

Honda Civic

Swiping the screen results in the image changing from one model to the next

Lincoln

Lincoln used the photo gallery to best showcase the MKX, as well as option to view available colours

and a 360 degree view of the model.

Lincoln

The 360 degree view of the car could be operated by swiping across the screen to rotate the vehicle.

The ad also features a video which showcases the Lincoln MKX

VW

VW gives viewers a 360 degree representation of the vehicle and new features info

Audi

This Audi ad redirects users to their website, where they can watch videos / get information

on the Audi A1

36 Golden Square, London W1F 9EE

Tel: 0207 543 4600

e-mail: dusan@mcsaatchi.com

mobile/web: www.mcsaatchimobile.com