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ADVANCING NEW MEDIA ADVANCING NEW MEDIA

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Page 1: At Play, Advancing New Media, Allan Kent, Saatchi and Saatchi

ADVANCING NEW MEDIAADVANCING NEW MEDIA

Page 2: At Play, Advancing New Media, Allan Kent, Saatchi and Saatchi
Page 3: At Play, Advancing New Media, Allan Kent, Saatchi and Saatchi
Page 4: At Play, Advancing New Media, Allan Kent, Saatchi and Saatchi
Page 5: At Play, Advancing New Media, Allan Kent, Saatchi and Saatchi
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Page 8: At Play, Advancing New Media, Allan Kent, Saatchi and Saatchi
Page 9: At Play, Advancing New Media, Allan Kent, Saatchi and Saatchi
Page 10: At Play, Advancing New Media, Allan Kent, Saatchi and Saatchi
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Page 13: At Play, Advancing New Media, Allan Kent, Saatchi and Saatchi
Page 14: At Play, Advancing New Media, Allan Kent, Saatchi and Saatchi
Page 15: At Play, Advancing New Media, Allan Kent, Saatchi and Saatchi
Page 16: At Play, Advancing New Media, Allan Kent, Saatchi and Saatchi

The remix is the very nature of the digital

William Gibson

Wired Magazine

July 2005

Page 17: At Play, Advancing New Media, Allan Kent, Saatchi and Saatchi
Page 18: At Play, Advancing New Media, Allan Kent, Saatchi and Saatchi
Page 19: At Play, Advancing New Media, Allan Kent, Saatchi and Saatchi
Page 20: At Play, Advancing New Media, Allan Kent, Saatchi and Saatchi

The days of making funny things that may or may not have an effect on the client's business are ending.

Jeff BenjaminInteractive Creative Director

Crispin Porter + BoguskyMarch 2008

Page 21: At Play, Advancing New Media, Allan Kent, Saatchi and Saatchi
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Page 26: At Play, Advancing New Media, Allan Kent, Saatchi and Saatchi

Solve something

Involve people

Enable people

Allow people to participate

Deliver value

Page 27: At Play, Advancing New Media, Allan Kent, Saatchi and Saatchi
Page 28: At Play, Advancing New Media, Allan Kent, Saatchi and Saatchi
Page 29: At Play, Advancing New Media, Allan Kent, Saatchi and Saatchi

THANK YOU!THANK YOU!


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