at play, advancing new media, allan kent, saatchi and saatchi

Download At Play, Advancing New Media, Allan Kent, Saatchi and Saatchi

Post on 12-Nov-2014

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  • 1. ADVANCING NEW MEDIA
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    • The remix is the very nature of the digital
    William Gibson Wired Magazine July 2005
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    • The days of making funny things that may or may not have an effect on the client's business are ending.
    Jeff Benjamin Interactive Creative Director Crispin Porter + Bogusky March 2008
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  • 26. Solve something Involve people Enable people Allow people to participate Deliver value
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  • 29. THANK YOU!