Download - Boobyball Sponsorship Package 2016
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Boobyball is now one of the most coveted and high
profile fundraising events for young philanthropists in
Toronto, Calgary, Winnipeg & Ottawa! Boobyball is a
national movement engaging young people coast to
coast in fundraising and education.
Over the past 14 years Boobyball has raised over $3.8
million dollars for Rethink Breast Cancer. This year,
Rethink, along with our incredible committees, aims to
raise over $500,000 to support Rethink’s unique
mission.
BOOBYBALL WAS LAUNCHED IN 2002 BY A GROUP OF DEDICATED YOUNG WOMEN IN SUPPORT OF THEIR FRIEND SARAH O’REGAN WHO, AT JUST 23 YEARS OLD, WAS DIAGNOSED WITH AGGRESSIVE, ADVANCED BREAST CANCER.
BACKGROUND
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BOOBYBALL IS CANADA’S TOP FUNDRAISING EVENT FOR YOUNG, HIP & CONNECTED PROFESSIONALS
SINCE 2002 BOOBYBALL HAS RAISED OVER $3.8 MILLION DOLLARS FOR RETHINK
BREAST CANCER’S WORK FOR YOUNG
WOMEN AFFECTED BY BREAST CANCER.
HIGHLIGHTS
• One of the most anticipated parties of the social
calendar! Tickets sell out in days.
• More than 3,200 socially-connected, young
professionals across Canada gather each October
to support the cause.
• We get people talking: 50 million impressions
through social media and PR.
• Boobyball promotional videos have received over a
million views and caught the attention of The View
and CNN.
• Regularly makes the best parties list and society
pages. Nominated for a 2015 Canadian Event
Industry’s Best Fundraising Award
• Boobyball is continuously growing, now in 4 cities
across Canada
W H A T M A K E S B O O B Y B A L L S O H O T ?
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1. BRAND ACTIVATION The brand activation is arguably the most important component of Boobyball sponsor benefits. Rethink will work directly with sponsors to collaborate on cutting edge branding opportunities that will provide unique experiences for Boobyball guests.
2. DIGITAL MARKETING Connect your brand to the cause through the Boobyball microsite, social media campaign and email communication.
3. SILENT AUCTION & GIFT BAG Help Rethink raise important funds by donating a unique item or experience to the Boobyball silent auction. Gift bag opportunities are available to showcase or sample product.
4. #MYBOOBYBALL Supporters from across the country host their own #MyBoobyball party at home! Each host receives a party kit with all of the information and inspiration they need to host their event including exclusive playlists and downloadable tools.
SPONSORSHIP
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60% FEMALE | 40% MALE
AMOUNT RAISED $470,000
influential young professionals between the ages of 22-40 years old. 3,200
impressions on the event in print, online and broadcast media 17 Million
2015 NATIONAL IMPACT & REACH
2,944,757 Social media Impressions for #Boobyball + #PlanetBooby
6,500 @rethinktweet
26,000 Rethinkbreastcancer
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2015 NATIONAL MEDIA IMPRESSIONS
Number of Stories: 70 Total Media Impressions: 17 Million
BT REACH: 472,500
FASHION REACH: 250,000
GLOBAL REACH:
2,544,000
CTV REACH: 473,000
CTV REACH: 575,000
OTTAWA LIFE
REACH: 746,479
HUFFING-TON POST
REACH: 2,890,000
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STACEY ROBINSON | DIRECTOR, PARTNERSHIPS & SPONSORSHIPS [email protected] 416.920.0980 X 227