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Boobyball is now one of the most coveted and high

profile fundraising events for young philanthropists in

Toronto, Calgary, Winnipeg & Ottawa! Boobyball is a

national movement engaging young people coast to

coast in fundraising and education.

Over the past 14 years Boobyball has raised over $3.8

million dollars for Rethink Breast Cancer. This year,

Rethink, along with our incredible committees, aims to

raise over $500,000 to support Rethink’s unique

mission.

BOOBYBALL WAS LAUNCHED IN 2002 BY A GROUP OF DEDICATED YOUNG WOMEN IN SUPPORT OF THEIR FRIEND SARAH O’REGAN WHO, AT JUST 23 YEARS OLD, WAS DIAGNOSED WITH AGGRESSIVE, ADVANCED BREAST CANCER.

BACKGROUND

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BOOBYBALL IS CANADA’S TOP FUNDRAISING EVENT FOR YOUNG, HIP & CONNECTED PROFESSIONALS

SINCE 2002 BOOBYBALL HAS RAISED OVER $3.8 MILLION DOLLARS FOR RETHINK

BREAST CANCER’S WORK FOR YOUNG

WOMEN AFFECTED BY BREAST CANCER.

HIGHLIGHTS

•  One of the most anticipated parties of the social

calendar! Tickets sell out in days.

•  More than 3,200 socially-connected, young

professionals across Canada gather each October

to support the cause.

•  We get people talking: 50 million impressions

through social media and PR.

•  Boobyball promotional videos have received over a

million views and caught the attention of The View

and CNN.

•  Regularly makes the best parties list and society

pages. Nominated for a 2015 Canadian Event

Industry’s Best Fundraising Award

•  Boobyball is continuously growing, now in 4 cities

across Canada

W H A T M A K E S B O O B Y B A L L S O H O T ?

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1. BRAND ACTIVATION The brand activation is arguably the most important component of Boobyball sponsor benefits. Rethink will work directly with sponsors to collaborate on cutting edge branding opportunities that will provide unique experiences for Boobyball guests.

2. DIGITAL MARKETING Connect your brand to the cause through the Boobyball microsite, social media campaign and email communication.

3. SILENT AUCTION & GIFT BAG Help Rethink raise important funds by donating a unique item or experience to the Boobyball silent auction. Gift bag opportunities are available to showcase or sample product.

4. #MYBOOBYBALL Supporters from across the country host their own #MyBoobyball party at home! Each host receives a party kit with all of the information and inspiration they need to host their event  including exclusive playlists and downloadable tools.

SPONSORSHIP

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60% FEMALE | 40% MALE

AMOUNT RAISED $470,000

influential young professionals between the ages of 22-40 years old. 3,200

impressions on the event in print, online and broadcast media 17 Million

2015 NATIONAL IMPACT & REACH

2,944,757 Social media Impressions for #Boobyball + #PlanetBooby

6,500 @rethinktweet

26,000 Rethinkbreastcancer

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2015 NATIONAL MEDIA IMPRESSIONS

Number of Stories: 70 Total Media Impressions: 17 Million

BT REACH: 472,500

FASHION REACH: 250,000

GLOBAL REACH:

2,544,000

CTV REACH: 473,000

CTV REACH: 575,000

OTTAWA LIFE

REACH: 746,479

HUFFING-TON POST

REACH: 2,890,000

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STACEY ROBINSON | DIRECTOR, PARTNERSHIPS & SPONSORSHIPS STACEY@RETHINKBREASTCANCER.COM 416.920.0980 X 227