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Sunsilk&Womans WorldPresents
Beauty Show 2013(Spring & Summer version)
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Sunsilk & Womans Worldpresents Beauty Show 2013 is a seasonal fashionshow of Different Hair Style & Makeover with different dresses from some local
fashion house / boutique / designers & Wedding Cloths for
Spring & Summer 2013.
Heres what makes our event unique: We aspire to promote Hair style /
Makeover and Fashion wears to the young energetic andenthusiastic target group.
Introduce and display the latest designs & fashion trend for the season. Youthful
fashion designers dream to leave a mark in the fashion industry. We want to
arrange this event as a canvas for this emerging fashion conscious young
talented group. This event will educate people to decide their nextstep for being more fashionable.
Beauty Expert and fashion designers will talk with the audience. We will be
focusing on a specific niche crowd who are capable of buying the exclusive
collections from the participating brands.
The event will be based on invites only.
Event Brief
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Event PartnersHair Solution Partner
Sunsilk
Makeover Partner Womans World
Event Partner
Market Access Providers Limited
Fashion House / Boutique Moons Boutique Cheq Ghungru
O2 Shoppers World Roop Milan Freeland Ecstasy
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Venue:Lakeshore Hotel
Date: Sunday 24th February 2013
Time: 7:30pm -9:30pm
Guests Capacity (Invites only): 500
Venue details
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Pre Activity
Partner finalization
Press release
Press & Magazine adv.Billboards
Invitation card
Social Media Attachment
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Pre Hype
Involving general consumer. For that there will be
Sunsilk Facebook Campaign where general peoplewill get a chance to be the model for the fashion show
::Contest Detail::
The interested persons will take part by uploading their
photographs in the sunsilk facebook page and statethat why they are beautiful in two lines. And wellchoose 15 or 20 contestant wholl be trained andprepared for the fashion by our choreographer.
There will be sunsilk booth , both in the universitycampus and womans world where BP will give a littlebrief about the product and also provide the contest
detail.
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Event Activity
Makeover & Hair style grooming session / Demonstration byKona Alam / Sunsilk Beauty Expert.
Fashion Show
Audience Engagement & Live Demonstration by the experts.
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Fashion Show Theme Different summer dress from different
Houses. Different Dress houses mighttake a booth & pay for the quene.
All the quenes will be designed withthe focus point of hair style &makeover.
Each quene will be explained beforeor after the walk of the model.
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Guests
University Student (may b through a campaign or a visit tosome campuses we can distribute invitation)
Young Corporate (Same way we will visit some corporatehouse and invite young executives).
Most guests are Gulshaniser.
Some invitation can be distributed through a Newspapercampaign.
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Decor
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Fashion Show Model
Main Models:
Ruma, Lisa, Tumpa,Mou, Emi, Raisa, Risila,
Isha, Irin
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Possible Branding & Consumer
Engagement
Booth
50 Invites
Back drop/ Side drop
Logo on Invitation Card
Banner / Festoon / Banner
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Media Promotion
Video / Still Promo on Facebook
Chanel 24 / 71 / SA TV (during News)
Ice Today / MW Magazine / Purple
Press Release / Reporting / Coverage
Radio Foorti / ABC / Dhaka FM
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Thank You