Download - BCG Matrix of Microsoft Corporation
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Presenter
Abdus Samad Sadi
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Presentation on Boston Consulting
Group (BCG) Approach
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Microsoft CorporationMicrosoft Corporation is an American technology company. Headquarter is located in Redmond Washington USA.Founded by two friends, Bill gates and Paul Allan. Year is April 4, 1975,
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Star
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High market share
in a fast growing industry
Windows 10
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Cash Cow
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Windows 7 Market share is 49.42% within two consecutive year its market growth is only 2%.
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Question mark
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Windows PhoneIt was first launched in
October 2010.Low Market Share
Low Market Growth
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Dogs
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Windows VistaLow Market Share High Growth Prospects
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1. Build: Increase investment in windows phone. Can push up it question marks
to star and finally a cashcow.
2. Hold: Microsoft is not going to invest more in windows 7. So it will remain
cashcow.
3. Harvest: Reduce investment in Windows 10 to try to take out maximum cash
flow from it. It will increase overall profitability make cashcow. 4. Divest: Microsoft release the amount of money which was already stuck in the business. Microsoft can sell windows Vista or stop its marketing
Post analysis Strategy
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