bcg matrix of microsoft corporation
TRANSCRIPT
Presenter
Abdus Samad Sadi
Presentation on Boston Consulting
Group (BCG) Approach
Microsoft CorporationMicrosoft Corporation is an American technology company. Headquarter is located in Redmond Washington USA.Founded by two friends, Bill gates and Paul Allan. Year is April 4, 1975,
Star
High market share
in a fast growing industry
Windows 10
Cash Cow
Windows 7 Market share is 49.42% within two consecutive year its market growth is only 2%.
Question mark
Windows PhoneIt was first launched in
October 2010.Low Market Share
Low Market Growth
Dogs
Windows VistaLow Market Share High Growth Prospects
1. Build: Increase investment in windows phone. Can push up it question marks
to star and finally a cashcow.
2. Hold: Microsoft is not going to invest more in windows 7. So it will remain
cashcow.
3. Harvest: Reduce investment in Windows 10 to try to take out maximum cash
flow from it. It will increase overall profitability make cashcow. 4. Divest: Microsoft release the amount of money which was already stuck in the business. Microsoft can sell windows Vista or stop its marketing
Post analysis Strategy