sony bcg matrix
TRANSCRIPT
PRESENTED To:
Prof. Raj Maharia
PRESENTED BYAbhishek Shandilya 14MBA1358
Nancy Sindhwani 14MBA1366
Vikas Chandel 14MBA1376
Background
SONY Corporation
Founded: May 7, 1946
Founder : Akio Morita
Present CEO: Kazuo Hirai
Head quarter: Tokyo, Japan
The name ‘SONY’ is based on the Latin word Sonus,
which means ‘sound’.
Creativity is our essence.We take chances.
We exceed expectations.We help dreamers’ dream.
VISION
At Sony, our mission is to be a company that inspires and fulfills your curiosity.
Creating unique new cultures and experiences.Everything we do, is to move you emotionally.
BE MOVED
MISSION
Digit camera LED TVs
DVD Player PlayStations Smart Phones
Projectors Memory Media
Music Player VAIO Computer
Walkman CD players Portable media
Tablets
5
BCG Growth share matrix developedby Boston consulting group of USAand popularly known as BCG Matrixtakes a two dimensional views.
I. Industry growth rate.
II.Relative market share.
8
Stars are the unit with a high market share in a fast growing industry.
Star represent the best profits and growth opportunities in the organizations.
Generates high revenues and also requires huge cash for sustaining the STAR position.
Product is in growth stage.
They are the business with low growth rate and high market share.
Generating cash more than its requirement which can be used by other units.
Product in maturity Stage.
Question Marks are the units with low market share in a fast growing industry.
They required large amount of cash to grow their market share. for e.g.: Promotional expenses.
These can be Stars or Dogs
Dogs often have little future and are big cash drainer on the company.
Generating cash just to BREAK-EVEN. It is a self sustaining unit.
They do not generate any profit for the overall business and hence can be sold off and hired off.
Product is in decline stage, with no chance of revival.
Product may be Repositioned or killed.
Playstations
LED TVs
Vaio Laptops
14
Smart Phones (XPERIA)
Projectors
Memory Media
15
Smart watches
Smart tennis sensor
Rolly
16
?????
Walkman
CD players
Robots
17
BE MOVED