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ASO 101Learn how to optimize your iOS app in 5 minutes
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Choosing the right Title
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Choose the Perfect Title
● The title is the most important part of ASO
● Place your keywords here to get found
● 255 characters (~50 are shown, rest is truncated)
● Guidelines: relevant, descriptive keywords, no stuffing
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Blueprint of a Successful Title
Choose a sticky, creative and unique name for your app. Add the most relevant
keywords, starting with the most important words (first 50 characters are actually
displayed). Don’t stuff keywords: include as much as needed, but keep it as short
as possible.
[Name] + ":" + [most relevant USP/keywords]
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Optimize your Keywords
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Fill the Keyword Field Effectively
● Biggest impact besides title
● 100 characters available
● Separate words by comma,
without spaces
● Use short words and
singular forms
● Do not repeat keywords from title
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Choose perfect keywords
● Enter the most relevant keywords you have not used in the title
● Fill up all 100 characters
● Make sure to separate by space or comma, not both
● Prefer short and simple words to long and fancy phrases
● Specifically talk to your target group, avoid generic keywords
● Use an optimization tool like Sensortower
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Write an awesome Description
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How to Write an Awesome Description
● Description is not indexed by the search algorithm
● Though, it helps to convert users to downloads
● Write great copy, focus on USPs
● Include lists to highlight important stuff
● Focus on first sentences, these are displayed
as preview (~270 chars., rest is truncated...)
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How to Write an Awesome Description
● Include references and features at the top
● Get creative with formating
● Most ASCII symbols are forbidden,
use simple symbols instead (•,+,*,-,_)
● Promote specials (e.g. reduced price)
● Can be changed after upload (for A/B split testing)
● Use “What’s new” section for updates
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Create an eye-catching Icon
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Design a Great Icon
● Cutting edge design
● Unique and different
● Represent the app
● Popping colors
● Do not include title/text
● Consider a visual border
app-peak.comIcon Trends 2015/16
Long Shadow
Minimal Flat
Chromatic
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Make descriptive Screenshots
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Make Descriptive Screenshots
● 1 to 5 screenshots - use all of them
● 3.5 and 4 inch screenshots required
● Include description and tell a story
● Show special features and usability
● Most important screenshot first
(first two in preview)
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Stick out with Video
● Use it to your advantage
(not used by many developers yet)
● Capture real UI
● Add descriptive titles (text overlay)
● Meet requirements:
15 to 30 sec, h.264 codec, 30 fps
● Native iPhone 5 and 6 resolution
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Master Ratings and Reviews
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Get More Reviews
● Influences search algorithm and gives credibility
● Start with your friends/contacts and let them review your app
● Actively ask users for ratings (alert), but don’t annoy them
● Don’t ask too early, let enough time to discover the app
● Ask loyal users who are actively using your app
● Offer support/help/FAQs to minimize frustration
app-peak.comHow to ask for Reviews
Consider using one of these services:www.apptentive.comwww.askingpoint.com
* Inspired by Circa News
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For more helpful content about ASO and App Marketing visit:
ww.app-peak.com
Moe Biersack
@TheAppPeak