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ASO 101Learn how to optimize your iOS app in 5 minutes

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Choosing the right Title

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Choose the Perfect Title

● The title is the most important part of ASO

● Place your keywords here to get found

● 255 characters (~50 are shown, rest is truncated)

● Guidelines: relevant, descriptive keywords, no stuffing

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Blueprint of a Successful Title

Choose a sticky, creative and unique name for your app. Add the most relevant

keywords, starting with the most important words (first 50 characters are actually

displayed). Don’t stuff keywords: include as much as needed, but keep it as short

as possible.

[Name] + ":" + [most relevant USP/keywords]

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Optimize your Keywords

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Fill the Keyword Field Effectively

● Biggest impact besides title

● 100 characters available

● Separate words by comma,

without spaces

● Use short words and

singular forms

● Do not repeat keywords from title

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Choose perfect keywords

● Enter the most relevant keywords you have not used in the title

● Fill up all 100 characters

● Make sure to separate by space or comma, not both

● Prefer short and simple words to long and fancy phrases

● Specifically talk to your target group, avoid generic keywords

● Use an optimization tool like Sensortower

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Write an awesome Description

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How to Write an Awesome Description

● Description is not indexed by the search algorithm

● Though, it helps to convert users to downloads

● Write great copy, focus on USPs

● Include lists to highlight important stuff

● Focus on first sentences, these are displayed

as preview (~270 chars., rest is truncated...)

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How to Write an Awesome Description

● Include references and features at the top

● Get creative with formating

● Most ASCII symbols are forbidden,

use simple symbols instead (•,+,*,-,_)

● Promote specials (e.g. reduced price)

● Can be changed after upload (for A/B split testing)

● Use “What’s new” section for updates

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Create an eye-catching Icon

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Design a Great Icon

● Cutting edge design

● Unique and different

● Represent the app

● Popping colors

● Do not include title/text

● Consider a visual border

app-peak.comIcon Trends 2015/16

Long Shadow

Minimal Flat

Chromatic

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Make descriptive Screenshots

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Make Descriptive Screenshots

● 1 to 5 screenshots - use all of them

● 3.5 and 4 inch screenshots required

● Include description and tell a story

● Show special features and usability

● Most important screenshot first

(first two in preview)

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Stick out with Video

● Use it to your advantage

(not used by many developers yet)

● Capture real UI

● Add descriptive titles (text overlay)

● Meet requirements:

15 to 30 sec, h.264 codec, 30 fps

● Native iPhone 5 and 6 resolution

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Master Ratings and Reviews

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Get More Reviews

● Influences search algorithm and gives credibility

● Start with your friends/contacts and let them review your app

● Actively ask users for ratings (alert), but don’t annoy them

● Don’t ask too early, let enough time to discover the app

● Ask loyal users who are actively using your app

● Offer support/help/FAQs to minimize frustration

app-peak.comHow to ask for Reviews

Consider using one of these services:www.apptentive.comwww.askingpoint.com

* Inspired by Circa News

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For more helpful content about ASO and App Marketing visit:

ww.app-peak.com

Moe Biersack

@TheAppPeak