Transcript
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Where to begin?

ANR Update | October 19, 2010 | C. H. Wood

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Why Social Networks?

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Mobile Access

flickr.com/photos/yourdon/3275742912/

Social Network Accessing Change 10/09

Facebook 32% + 23%

Twitter 30% + 15%

YouTube 22% + 22%

Source: ROI Research, June 2010

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TryExplore

Learn

“This ... is ridiculously simple.” Andy Kleinschmidt

flickr.com/photos/coyotejack/2566090619/

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flickr.com/photos/yourdon/2675323741/

Social media provides flexibility, efficiency, & scalability.

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96%

ANR Update | October 19, 2010 | C. H. Wood

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over 500 million users – more than the combined populations of the United States, Germany, and Japan.

will serve 75 billion video streams to 375 million unique visitors this year. Users now upload more than 24 hours of content every minute.

Dell claims $3 million through

Why?

WebGuild 9/13/2010 http://www.webguild.org/20100913/seo-integration-with-social-media

ANR Update | October 19, 2010 | C. H. Wood

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Internet users spend more time on Facebook than on Google, Yahoo, YouTube, Microsoft, Wikipedia and Amazon combined.

Source: mashable.com

ANR Update | October 19, 2010 | C. H. Wood

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3+ million active Like pages.

1.5+ million local businesses have active

pages

9 Like pages/day

Average user > 55 minutes/day on Facebook

facebook.com/press/info.php?statistics Retrieved 3/22/2010

ANR Update | October 19, 2010 | C. H. Wood

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ANR Update | October 19, 2010 | C. H. Wood

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a micro-blogging platform - maximum of 140 characters

Friends are called followers

ANR Update | October 19, 2010 | C. H. Wood

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• 50,000,000 tweets per day (600 tweets per second)

• 6,000,000 new members in January and February 2010 (2.3 new members / second)

Numbers

ANR Update | October 19, 2010 | C. H. Wood

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• You engage

• You find common interests

• You listen

• You Share

Compare Twitter to a personal social gathering

ANR Update | October 19, 2010 | C. H. Wood

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APHA Convention | October 1, 2010 | C. H. Wood

Twitter... is also

• A relationship building tool

• Increase awareness of your programs

• Funnel to new clientele

• Meet others in similar industries, and interests.

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Following does not have

to be reciprocal.

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ANR Update | October 19, 2010 | C. H. Wood

Ability to follow and listen the best and brightest minds in the world in a given subject area

An Ah Ha! Moment

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• Content supplier

• Global reach

• SEO Goodness

• Analytics Great Know what others are watching

ANR Update | October 19, 2010 | C. H. Wood

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ANR Update | October 19, 2010 | C. H. Wood

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Pick one social network application

and start.

ANR Update | October 19, 2010 | C. H. Wood

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Find a time each day to participate.

ANR Update | October 19, 2010 | C. H. Wood

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Integrate into daily activities/work.

NETC | May 25, 2010 | C. H. Wood & A. S. Griffin

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Use to Promote Extension

Programming.

ANR Update | October 19, 2010 | C. H. Wood

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Be professional, think, use common sense.

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Same rules of behavior as F2F.

ANR Update | October 19, 2010 | C. H. Wood

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Give credit where appropriate.

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We are better together than separate.

ANR Update | October 19, 2010 | C. H. Wood

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Acknowledgements

Henry C - http://www.flickr.com/photos/plasmonyc/9172672/

lolcats images - http://icanhascheezburger.com/

Other images - http://thinkstockphotos.com/

ANR Update | October 19, 2010 | C. H. Wood


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